Koyano Farm to Sell Japanese Tea Online
The Denver company will begin nationwide direct-to-consumer sales of its first Kawane Sencha batch on November 10.
Updated on Nov. 5, 2026 in Tea
Denver-based Koyano Farm will begin selling Japanese green tea online nationwide on November 10, 2026, through koyanofarm.com. The launch is limited to 2,000 retail units of Kawane Sencha grown in Kawane, Shizuoka prefecture.
Why it matters
The launch brings a small-batch tea from a 400-year-old growing region directly to American consumers, while supporting tea production in the founder's family village. Koyano says an aging population threatens the future of the local tea industry.
The initial batch is capped at 2,000 retail units of Kawane Sencha, certified organic under USDA and Japanese Agricultural Standards requirements. Sales will run direct-to-consumer at koyanofarm.com, and the company has not disclosed how quickly the batch may sell through.
The players
Koyano Farm
A Denver-headquartered tea company founded to bring Kawane tea from a family village in Shizuoka to the U.S. market.
Taka Koyano
The company's founder, born in Shizuoka, who moved to the United States as a teenager and now divides his time between Denver and Kawane.
The details
Koyano works with a local tea master to harvest and select the tea, and Taka Koyano travels between Denver and Kawane to work in the steep mountain fields that growers tend largely by hand. Restaurant partners Sushi Den, Izakaya Den and Kizaki will receive limited allotments, and Front Range restaurants are expected to introduce the tea this winter.
Timeline
November 10, 2026: Online nationwide sales begin at koyanofarm.com
Winter 2026: Front Range restaurants expected to introduce the tea
Coming months: Hojicha and yuzu teas planned for addition
Culture Shift
Small-batch, single-origin Japanese teas sold direct-to-consumer reflect a broader American shift toward traceable sourcing and direct relationships with growers. Koyano's model links a Denver brand to a specific mountain village, a sourcing approach that sits apart from the mass-market tea imports dominating grocery shelves.
Denver-area tea drinkers can order the initial 2,000-unit batch directly online starting November 10, and nearby restaurants are expected to carry it later this winter. Because the batch is limited, buyers who want a bag should order when sales open rather than waiting.
The takeaway
Limited-batch teas sold direct from the grower can be a practical way to trace where your tea comes from. Checking whether a seller discloses its origin village and certification is a simple habit for choosing better Japanese green tea.
What happens next
Online sales of the Kawane Sencha batch begin November 10, 2026, at koyanofarm.com, and Front Range restaurants are expected to introduce the tea this winter.
Further reading
Explore more on the Tea section for context on Japanese green tea varieties and sourcing.
More information
Order the Kawane Sencha directly from the Koyano Farm online tea store.
Source note: This article includes information reported by ColoradoBiz.
