Beyond Yoga Opens New Retail Store in Denver
The activewear brand is expanding its footprint with a new location at Park Meadows.
Updated on Oct. 29, 2026 in Retail
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Beyond Yoga has officially opened a new retail store at Park Meadows in Denver. The location offers a wide range of collections including men's, women's, and maternity apparel.
Why it matters
This opening represents a significant step in the company's broader retail expansion strategy. The brand continues to grow its physical presence following its acquisition by Levi Strauss & Co.
Levi Strauss & Co. purchased Beyond Yoga for $400 million in 2021 to bolster its portfolio. The brand previously operated a 2,300-square-foot pop-up location in Manhattan.
The players
Beyond Yoga
This activewear brand specializes in yoga and loungewear apparel for a wide range of body types.
Levi Strauss & Co.
This global apparel company is best known for its denim products and acquired the activewear brand in 2021.
The details
The new storefront features seasonal window displays and shop-in-shop concepts designed to improve customer experience. Shoppers can browse sizes ranging from XXS to 4X, including travel styles and the Glowzone collection.
Timeline
Beyond Yoga was acquired by Levi Strauss & Co. in 2021.
The Manhattan pop-up store opened in September 2026.
The new Denver store officially opened on October 29, 2026.
The Manhattan pop-up is scheduled to remain open through January 2027.
Market Landscape
This opening marks a milestone in the brand's post-acquisition growth strategy under Levi Strauss & Co. It positions the retailer to compete more directly for physical shelf space against established athletic apparel rivals.
Local shoppers gain physical access to the brand's full range of apparel, including fitting rooms and fabric testing. The new store allows customers to try on clothing in sizes from XXS to 4X before purchasing.
The takeaway
Retailers continue to prioritize physical storefronts to provide customers with tactile experiences that online shopping cannot replicate. Consumers benefit from these expansions by gaining direct access to product sizing and materials.
What happens next
The Beyond Yoga pop-up store in Manhattan is scheduled to close in January 2027.
Further reading
For more news on local openings, visit the Retail section.
Source note: This article includes information reported by FashionNetwork.
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