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Bomae Brands Opens New Store at Denver Union Station

Entrepreneur Dane Burneson launches a 600-square-foot retail space in the historic Denver transit hub.

Updated on Oct. 27, 2026 in Openings & Closings

Wide interior view of the historic Denver Union Station terminal, showing the high arched ceilings and grand clock in morning light.
Entrepreneur Dane Burneson has opened a new 600-square-foot Bomae Brands retail space at Denver’s historic Union Station transit hub. AI Illustration. Upload story photo >

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Dane Burneson, founder of Bomae Brands, has officially opened a new retail storefront within Denver’s Union Station. The 600-square-foot shop replaces the former occupant 5 Green Boxes.

Why it matters

The opening marks a new business venture for Burneson, who previously sold his apparel company Aksels in 2023. He cited the necessity of continuous professional work to support his mental health as a key motivation for the expansion.

The new Union Station storefront occupies 600 square feet under a five-year lease agreement. Burneson has invested seven figures into the development of Bomae Brands.

The players

Dane Burneson

He is the founder of Bomae Brands and a former entrepreneur behind the Denver apparel company Aksels.

Pat McHenry

He is a representative of City Street Investors who facilitated the lease for the new retail space.

The details

Burneson secured the high-traffic retail location after cold calling Pat McHenry of City Street Investors and discovering the space through an online listing. The brand currently operates a fulfillment center in Globeville to support its wholesale and retail operations.

Timeline

  1. May 2023: Dane Burneson sold the apparel brand Aksels to Lakeshirts.

  2. March 2026: 5 Green Boxes closed its operations at Union Station.

  3. October 2026: The Bomae Brands retail store officially opens at Union Station.

  4. 2027: A secondary Bomae Brands retail store is scheduled to open in Salida.

Market Landscape

The opening of this storefront follows the pattern of retail brands claiming space in high-traffic urban landmarks as transit hubs evolve their commercial offerings. This move positions Bomae Brands in a premier Denver location as the company scales its footprint beyond wholesale operations.

Shoppers visiting Union Station can now access Bomae Brands' specific sub-brands, including Fundimal and Woody Baxter, in a centralized downtown location. This opening adds a new retail option for commuters and tourists currently utilizing the transit hub.

The takeaway

Maintaining a steady professional workload has been a vital strategy for Burneson in managing his mental health. Entrepreneurs looking for growth opportunities often find value in securing leases within high-traffic, historic landmarks to increase brand visibility.

What happens next

Burneson has publicly committed to the expansion of his retail footprint with a planned opening of a Bomae Brands location in Salida in 2027.

Further reading

For more on local commercial activity, visit the Denver Openings & Closings section.

Source note: This article includes information reported by The Denver Post.

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