Snooze an A.M. Eatery Named Amy Hom as COO

The breakfast chain hired the new executive in September 2026 to help manage its growing list of restaurant locations.

Updated on Oct. 14, 2026 in Dining Out

Snooze an A.M. Eatery Named Amy Hom as COO

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Snooze an A.M. Eatery appointed Amy Hom as Chief Operating Officer in September 2026. The Denver-based company is currently approaching 70 total restaurant locations across the country.

Why it matters

The leadership team aims to improve operational consistency and manage wait times to compete more effectively against rival brunch brands and coffee chains. These changes follow a strategic shift in management designed to sustain growth in a competitive dining market.

Snooze plans to open six or seven new restaurants in 2027 within the Phoenix and California markets. The brand is also navigating a competitive landscape where rivals like First Watch are projected to grow sales by 71% between 2022 and 2026.

The players

Amy Hom

She serves as the Chief Operating Officer of Snooze an A.M. Eatery.

Josh Kern

He has served as the CEO of the breakfast restaurant chain since October 2025.

Snooze an A.M. Eatery

This Denver-based breakfast and brunch chain operates nearly 70 locations across the United States.

First Watch

This is a competing restaurant chain that is currently experiencing significant projected sales growth.

The details

Under the direction of CEO Josh Kern, who joined in October 2025, the company intends to leverage employee feedback and creative menu innovation, such as its recently relaunched mimosa program, to better meet guest demands. Leadership is prioritizing standardized operations to maintain quality as the chain expands.

The restaurant brand launched in 2006.
Josh Kern assumed the role of CEO in October 2025.
Amy Hom joined the company as COO in September 2026.
The company plans to open six or seven new locations throughout 2027.

Culture Shift

The aggressive expansion of brunch-focused dining brands reflects a broader shift in consumer habits toward specialized, daytime-only restaurant concepts. By standardizing operations, Snooze is positioning itself to capture demand in a landscape defined by the rapid growth of chains like First Watch.

Regular guests in the Denver area and beyond may notice changes to service efficiency and menu consistency as the chain implements its new operational strategy. Those visiting locations in Phoenix or California can expect to see new sites opening throughout 2027.

The takeaway

The addition of a new COO signals that the company is transitioning from a startup-style brand into a more standardized national chain. Customers can likely expect a more predictable dining experience as the company scales its operations.