Holland & Hart Appointed Catherine Austin as CMO
The firm named the marketing executive to oversee business development strategies across 14 offices.
Updated on Sept. 28, 2026 in People
Holland & Hart has appointed Catherine Austin as its new chief marketing and business development officer. Working from the Denver office, she will join the executive leadership team to drive firm-wide marketing, communications, and client development initiatives.
Why it matters
This executive appointment serves as a key pillar in the firm's new strategic plan. By centralizing leadership for marketing and business growth, the firm intends to better align its outreach efforts with long-term institutional goals.
Catherine Austin brings 20 years of leadership experience in law firm marketing to her new role. She is now responsible for managing the brand and growth strategies across Holland & Hart's network of 14 offices.
The players
Catherine Austin
She is the newly appointed chief marketing and business development officer at Holland & Hart who holds 20 years of experience in the legal sector.
Holland & Hart
This is a full-service law firm with 14 offices that operates under a new strategic plan focused on expanded client development.
The details
Austin will act as a primary advisor to practice leaders, focusing on refining client development and marketing strategies. Her appointment adds significant experience to the executive team, leveraging a career that spans roles at major firms including Dentons US, Norton Rose Fulbright, and Baker Botts.
Timeline
September 28, 2026: The appointment was officially announced.
Market Landscape
This move signals a broader industry trend where law firms are consolidating marketing and business development functions under specialized executive leadership. It positions the firm to compete more aggressively for clients by centralizing its strategic outreach efforts.
While this appointment primarily affects internal firm operations, clients may see changes in how the firm communicates its services and engages with the market. These shifts are intended to enhance the quality and responsiveness of professional services provided to the firm's client base.
The takeaway
The appointment underscores the growing importance of integrated business development in the modern legal sector. Organizations that unify their marketing and client outreach under experienced leadership are better positioned to execute long-term strategic growth.
Further reading
For additional updates on leadership changes in the region, visit the People section.
Source note: This article includes information reported by ColoradoBiz.
