360 Private Travel Hosted Spa Weekend Screening

The exclusive event welcomed guests for a private viewing of the new film at Hoyts Luxe Broadway.

Updated on Sept. 23, 2026 in Health and Wellness

360 Private Travel Hosted Spa Weekend Screening

360 Private Travel and Visit West Hollywood hosted an invitation-only screening of the film Spa Weekend on Tuesday. Thirty-two clients gathered at Hoyts Luxe Broadway for the debut event.

Why it matters

The evening provided invited clients with a firsthand look at the wellness, culture, dining, and glamour associated with West Hollywood. It served as a targeted promotional effort for the city as a travel and lifestyle destination.

A total of 32 clients attended the private screening event. The film features a cast including Leslie Mann, Isla Fisher, Michelle Buteau, and Anna Faris, and comes from the creative team behind Bad Moms and The Hangover.

The players

360 Private Travel

This travel firm specializes in curated luxury experiences and managed the guest list for the screening.

Visit West Hollywood

This organization promotes the city of West Hollywood as a prime destination for wellness, dining, and cultural tourism.

The details

The film Spa Weekend, created by the directors of Bad Moms and the writers of The Hangover, was showcased to attendees during this private event. The gathering functioned as a curated experience for high-value clients of 360 Private Travel.

Tuesday, September 22, 2026: The invitation-only screening of Spa Weekend took place.

Industry Dynamics

This promotional event mirrors the broader entertainment industry trend of using high-profile film screenings to bridge the gap between studio releases and luxury destination marketing. It reflects a strategic shift where travel brands leverage Hollywood talent to enhance their market positioning.

While the screening was an invitation-only affair for travel clients, the film will eventually reach a wider audience in theaters. Local residents can anticipate similar promotional lifestyle events that integrate celebrity film debuts with regional destination showcases.

The takeaway

Targeted private events remain a powerful tool for luxury brands to connect clients with regional lifestyle trends. Readers can watch for similar collaborative marketing efforts that align film culture with local tourism initiatives.