Still Here Opened New West Hollywood Store

The denim brand has expanded to a fifth location on Melrose Avenue in West Hollywood.

Updated on Sept. 25, 2026 in Retail

Still Here Opened New West Hollywood Store

Live Poll

Do you prefer shopping for apparel in physical stores rather than ordering items online?

Still Here has launched its fifth retail storefront, located at 8627 Melrose Avenue in West Hollywood. This move targets the Los Angeles market, which currently ranks as the brand's second largest online consumer base.

Why it matters

The expansion reflects the company's strategy to invest in organic retail growth to supplement its e-commerce operations. By establishing a physical presence in a key market, the brand aims to balance its business model between online and in-person sales.

The company maintains 5 store locations globally, with core denim prices ranging from $280 to $325. Items in the brand's Colors line are priced between $95 and $160.

The players

Still Here

Still Here is a fashion brand founded in 2018 that specializes in denim products.

Husband Wife

Husband Wife is a design studio responsible for creating the architectural interior of the new retail space.

The details

Designed by the studio Husband Wife, the store interior features a custom denim grid and vintage furniture accented by metal and wood elements. In addition to standard retail, the space includes a dedicated area for vintage products, with inventory manufactured in Turkey, Peru, Asia, and Mexico.

The Still Here brand was founded in 2018.
The first company store opened in New York in 2022.
The West Hollywood store officially opened on September 19, 2026.
The location will begin offering L.A.-exclusive colorways in spring 2027.

Market Landscape

This store launch aligns with the industry trend of direct-to-consumer brands shifting toward hybrid business models to diversify revenue streams. It positions the firm to capture local market share against established denim competitors by establishing a physical footprint in California.

Local shoppers gain direct access to the brand's full denim and apparel collection without relying on shipping services. The store's inclusion of a vintage section also provides a new specialized shopping destination for local customers.

The takeaway

The move underscores the growing importance of brick-and-mortar integration for successful e-commerce apparel companies. Residents can expect the new location to serve as a hub for both standard products and future regional-exclusive releases.