Holley Partners With Universal's Fast & Furious Ride
Holley Performance Brands becomes the official performance auto parts partner for the new Fast & Furious: Hollywood Drift roller coaster at Universal Studios Hollywood.
Updated on Nov. 3, 2026 in Car Culture
Holley Performance Brands has been named Preferred Performance Auto Parts Partner for Fast & Furious: Hollywood Drift, an all-new outdoor roller coaster at Universal Studios Hollywood. Holley brands are displayed as recreated film props in the ride's boarding queue.
Why it matters
The partnership ties a major aftermarket automotive brand to a flagship theme park attraction in Universal City, placing performance car culture in front of park visitors. It also marks the 25th anniversary of the Fast & Furious franchise, which has long featured aftermarket parts in its films.
The ride reaches speeds of up to 72 mph and forces of up to 3.6 Gs across 4,100 feet of aerial track with 360-degree drifts. Four ride vehicles are modeled after cars driven by franchise characters.
The players
Holley Performance Brands
Holley Performance Brands is an automotive aftermarket company whose performance products, including NOS and Flowmaster, have appeared in Fast & Furious films.
Universal Studios Hollywood
Universal Studios Hollywood is a major theme park in Universal City, California, known for its film-based attractions.
The details
Guests queue through a boarding area displaying recreated Fast & Furious film props and Holley brands including NOS, Flowmaster, MSD, Hurst, AEM and HANS. Riders sit in individual ride vehicles that drift 360 degrees along the aerial track.
Timeline
2026 marks the 25th anniversary of the Fast & Furious film franchise.
Car Culture
The partnership extends the Fast & Furious franchise's longstanding use of real aftermarket brands, which NOS bottles and other Holley products helped establish in its early films. Its 25th anniversary in 2026 makes the ride a marker of how that film-driven car culture has moved into theme parks.
Visitors to Universal Studios Hollywood will be able to ride Fast & Furious: Hollywood Drift and see Holley brand products in the boarding queue. Fans of aftermarket performance parts can view the brands used in the franchise up close while in line.
The takeaway
Film franchises increasingly act as showcases for real automotive brands, and theme park rides extend that exposure to a broader audience. Enthusiasts visiting the park can connect the ride's props to the parts they recognize from the films.
Further reading
For more on how film and car culture intersect, explore Car Culture coverage.
Source note: This article includes information reported by THE SHOP.
