Pico Neighborhood Association Opposes Measures GG and ES

The local non-profit organization is formally opposing two ballot measures appearing before Santa Monica voters this November.

Updated on Oct. 20, 2026 in Civic Engagement

Bold flat-color editorial illustration showing a stylized metal ballot box on a coastal plaza, symbolizing municipal policy decisions. — The Pico Neighborhood Association has formally announced its opposition to Santa Monica's Measures GG and ES, citing concerns regarding local housing stability and property tax impacts. AI Illustration. Upload story photo >

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Should Santa Monica voters support the proposed local measures regarding rent control and property taxes?

The Pico Neighborhood Association is officially opposing Measures GG and ES ahead of the upcoming election. The group cites concerns regarding potential rent impacts and tax burdens for local residents.

Why it matters

The association argues that these measures will negatively impact tenant stability and increase costs for homeowners. Their formal opposition highlights the divide over municipal funding and housing policy in Santa Monica.

Measure ES introduces a $495 annual parcel tax with no expiration date, while Measure GG permits landlords to pass 50% of rent registration fee increases to tenants.

The players

Pico Neighborhood Association

This is a non-profit 501c3 organization dedicated to advocating for the interests of residents living in the Pico Neighborhood of Santa Monica.

The details

Measure GG includes two new grounds for eviction within deed-restricted affordable housing, which the association argues jeopardizes tenant security. Meanwhile, Measure ES is criticized for being a regressive tax that permanently offloads a $12 million annual city funding commitment onto local property owners.

November 3, 2026: Election date for Measures GG and ES.

Political Context

Supporters of the measures argue that these policies are necessary to ensure the fiscal health of city services and the sustainability of rent control administration. Proponents maintain that the costs are essential for maintaining affordable housing infrastructure and city-funded programs.

Residents should evaluate how the parcel tax and rent registration fee hikes could alter their household monthly expenses. Voters will need to decide if the shifts in city funding and landlord-tenant rules align with their priorities for the neighborhood.

The takeaway

Voters are tasked with weighing the necessity of long-term city funding models against the direct financial impact on individual housing costs. Reviewing the full language of each measure can help residents understand the specific long-term obligations being proposed.