Hotel Santa Barbara Names Treg Finney General Manager

Veteran hospitality leader Treg Finney takes over the downtown boutique property as it closes its centennial year.

Updated on Nov. 3, 2026 in Hotels

Gouache-painted editorial illustration of a cream arched doorway with a terracotta sill and a ceramic dish against a sunlit white stucco wall. — Treg Finney, formerly general manager of Mar Monte Hotel, has been named general manager of Hotel Santa Barbara, which closed its centennial year. AI Illustration. Upload story photo >

Hotel Santa Barbara has appointed Treg Finney as general manager, a role announced by Amy Isbell, regional vice president of hotels for Geronimo Hospitality Group. The 75-room downtown boutique hotel concluded its centennial year with the appointment.

Why it matters

The leadership change comes after the property completed renovations earlier this year, including refreshed guest rooms and updated meeting spaces. Finney's experience running a local Santa Barbara hotel gives the property continuity in its home market.

The 75-room hotel is led by a manager with more than 20 years of experience in hospitality, guest services and team leadership. The announcement did not specify plans for the property under his leadership.

The players

Treg Finney

Treg Finney is a hospitality executive with more than 20 years of experience who previously managed hotels in Santa Barbara and Sonoma.

Geronimo Hospitality Group

Geronimo Hospitality Group is a hospitality company that operates Hotel Santa Barbara.

The details

Treg Finney most recently served as general manager of Mar Monte Hotel in Santa Barbara and previously held roles at Acme Hospitality, Moana Restaurant Group and El Dorado Hotel & Kitchen in Sonoma. Hotel Santa Barbara is part of Geronimo Hospitality Group and opened the new lobby bar 1926 during its renovations.

Earlier in 2026: Hotel Santa Barbara completed renovations and opened lobby bar 1926.
November 3, 2026: Hotel Santa Barbara announced Treg Finney as general manager.

Market Context

Finney's return to the Santa Barbara market, after leading Mar Monte Hotel, places an experienced local operator at a downtown boutique property. The move reflects continued investment in the city's independent hotel sector.

Travelers booking a stay in downtown Santa Barbara may find a 75-room boutique option under new leadership. The source does not indicate changes to rates or booking policies.

The takeaway

A new general manager with deep local experience now leads Hotel Santa Barbara following its renovations. Travelers considering a downtown Santa Barbara stay can check the property directly for current offerings.