Transamerica Pyramid to Host Holiday Market
Yoda PLC and RASA World are organizing a 12-night holiday market at the landmark starting December 10.
Updated on Nov. 2, 2026 in Seasonal Events
Live Poll
Do you think downtown San Francisco is getting better for visitors?
A holiday market will open at the Transamerica Pyramid on December 10 with a tree lighting ceremony, running Thursdays through Sundays for the rest of December. The event is organized by Yoda PLC and RASA World and includes live music, movies, Santa appearances, seasonal food and drinks, and an alpine-inspired cocktail lounge.
Why it matters
The market is part of Yoda PLC's effort to draw visitors to the property beyond the workday, following its March purchase of the pyramid and two adjacent office buildings for $725 million. For San Francisco, it signals new activity around a landmark whose office space has been reported as 85% leased.
The event runs 12 nights of programming, a figure confirmed by the organizers' schedule. The pyramid itself was reportedly 85% leased late last year, while the $725 million purchase price covers the pyramid and two adjacent buildings.
The players
Yoda PLC
A company based in Cyprus that bought the Transamerica Pyramid and two adjacent office buildings and is now organizing the holiday market.
RASA World
An events company behind the Pier Play festival series at Pier 70 that is co-organizing the holiday market.
The details
The inaugural market will fill the redwood grove at the foot of the Transamerica Pyramid with vendor chalets. RASA World, the events company behind the Pier Play festival series at Pier 70, is co-organizing the event with Yoda PLC, which is based in Cyprus.
Timeline
March: Yoda PLC purchased the Transamerica Pyramid and two adjacent office buildings.
December 10: The holiday market opens with a tree lighting ceremony.
December (Thursdays through Sundays): The market operates on this schedule for the rest of the month.
Seasonal Patterns
The market follows Yoda's $725 million acquisition of the pyramid and two adjacent buildings, extending the owner's plans into public programming. It is positioned as a seasonal programming effort tied to December activity at the landmark.
Visitors can attend the market on Thursdays through Sundays for the rest of December, with programming including live music, movies, and Santa appearances. The seasonal food, drinks, and alpine-inspired cocktail lounge are available at the site during those days.
The takeaway
Plan visits for the December 10 opening or the weekend schedule to catch the 12 nights of programming at the pyramid. Check the event details closer to the date for specific times and admission information.
What happens next
The holiday market opens December 10 with a tree lighting ceremony and runs Thursdays through Sundays for the rest of December.
Further reading
Explore more seasonal events happening across San Francisco this winter.
Live Poll
Do you think downtown San Francisco is getting better for visitors?
