Wild Fork Opened New Pacific Beach Store

The specialty meat retailer has expanded its San Diego footprint with a new 4,000-square-foot shop.

Updated on Sept. 30, 2026 in Openings & Closings

A modern butcher shop interior with glass-fronted meat displays and natural daylight, showcasing a clean and upscale retail environment. — Specialty meat retailer Wild Fork has expanded its San Diego footprint, opening a new 4,000-square-foot store on Garnet Avenue in Pacific Beach. AI Illustration. Upload story photo >

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Specialty meat retailer Wild Fork has officially opened a new retail location at 1701 Garnet Ave in Pacific Beach. This expansion marks the latest addition to the company's growing footprint in the San Diego area.

Why it matters

The opening provides local shoppers with access to a diverse inventory of proteins sourced globally. The store joins an existing San Diego-area location in Encinitas as part of the brand's network of 70 sites across the U.S. and Canada.

The new Pacific Beach store occupies 4,000 square feet of retail space. Wild Fork maintains product quality by utilizing a blast-freezing process at minus 40 degrees Fahrenheit.

The players

Wild Fork

Wild Fork is a specialty retailer that operates 70 store locations across the United States and Canada.

The details

The retailer offers a wide selection of beef, pork, lamb, chicken, and venison, alongside seafood like lobster, scallops, and shrimp. Products are sourced from five countries, including the U.S. and Japan, and are processed and packaged at centralized facilities in states like North Carolina and Colorado.

The new Wild Fork store opened for business on September 24, 2026.

Market Landscape

The expansion reflects a shift toward specialty boutique grocery formats that target specific consumer protein preferences. This move strengthens the company's competitive position within the San Diego region against traditional supermarket chains.

Pacific Beach residents can now access a wide array of globally sourced proteins and specialized organ meats directly at the Garnet Ave location. The store's centralized blast-freezing process ensures that products maintain quality for home consumption.

The takeaway

The store offers a unique approach to meat retail by focusing on a blast-freezing method that preserves freshness from farm to package. Consumers should consider comparing the store's specialized inventory with local butcher shops to maximize their household grocery budget.