Rose Bowl Stadium Opened New Field Club

The $31 million private project adds modern amenities to the historic venue in Pasadena.

Updated on Sept. 21, 2026 in Football

Live Poll

Should historic sports venues prioritize modernization over preserving their original character?

The Rose Bowl Stadium has officially debuted a new field-level club built into the south end of the historic venue. The $31 million, privately funded project aims to modernize the site while honoring its long-standing architectural heritage.

Why it matters

The development serves to modernize the 104-year-old stadium while preserving its original identity, ensuring it remains viable for major events like UCLA football games. By incorporating historic elements, officials hope to maintain the unique character of the landmark.

The new field-level club cost $31 million to construct as a privately funded initiative. The structure integrates original support pillars dating back to 1928 within the 104-year-old stadium bowl.

The players

Dedan Brozino

He serves as the president of the Rose Bowl Legacy Foundation and led the fundraising and development for the new club project.

Rose Bowl Legacy Foundation

This non-profit organization is responsible for the preservation and modernization of the Rose Bowl Stadium.

UCLA

This university operates its football program at the Rose Bowl, which serves as the home stadium for its home games.

The details

Constructed at the south end of the stadium, the new club features high-end finishes, including bars adorned with Pasadena Batchelder tile. UCLA football players will utilize the space as a primary access point to the field during home games.

The Rose Bowl Stadium originally opened in 1922.
The stadium's historic pillars were constructed in 1928.
Dedan Brozino joined the Rose Bowl organization in 2015.
The new field club officially opened to the public in September 2026.

Scholarships
Sept. 23
Tournament of Roses Named 2027 Court Finalists
Civic
Sept. 22
Pasadena Will Host 138th Rose Parade on New Year’s Day
Utilities
Sept. 20
Pasadena Has Upgraded Citywide Street Lighting

Season Trajectory

The introduction of the new club elevates the stadium experience for UCLA football players and attendees, significantly enhancing the venue's competitive standing for high-profile college games. It represents a long-term investment in the facility's legacy, ensuring the site remains a premier destination for top-tier athletic events.

UCLA football players will now utilize the club as a direct tunnel access point to the field, changing the logistics of pre-game warmups and team entry. Fans and event attendees will encounter updated premium amenities that incorporate historic architectural details.

The takeaway

The project demonstrates how modern facilities can be integrated into century-old infrastructure without losing historical significance. Visitors can expect a blend of modern hospitality and authentic design elements that reflect the stadium's unique legacy.