Napastak Opens Wine Shop at The Shops on El Paseo

The Napa Valley business debuted its second location in Palm Desert on September 4, 2026.

Updated on Oct. 23, 2026 in Wine

Napastak Opens Wine Shop at The Shops on El Paseo

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Napastak officially expanded its presence to Palm Desert on September 4, 2026, opening a storefront at The Shops on El Paseo. The retailer, which originated in Napa Valley in 2014, brings a curated selection of wines, olive oils, and gourmet goods to the community.

Why it matters

The store represents a local expansion for the brand, as the owners chose to establish a presence in the Coachella Valley after relocating to Rancho Mirage. This move allows the business to share its long-standing Napa Valley traditions directly with desert residents.

The shop features a 2023 Cabernet Sauvignon vintage and operates under the guidance of winemaker Harry Parducci, who has over 50 years of experience. The business specializes in wines, olive oils, balsamic products, roasted coffee, and artisanal jams.

The players

Napastak

This gourmet brand originated in Napa Valley in 2014 and specializes in wine, olive oils, and coffee.

Harry Parducci

He is a winemaker with more than 50 years of industry experience who contributes his expertise to the brand.

The details

Customers visiting the new location can participate in wine tastings paired with a variety of offerings, including cheeses, truffle honeys, and wine jellies. The brand has evolved significantly since its inception, moving from a focus on oils and balsamic products into coffee roasting and professional winemaking.

The business was founded in Napa Valley in 2014.
The Palm Desert location officially opened on September 4, 2026.

Culture Shift

This expansion follows a documented trend of Napa Valley food and wine brands establishing secondary boutiques in affluent Southern California retail hubs. Such moves reflect a broader shift where artisanal producers prioritize direct-to-consumer experiences in seasonal tourism markets.

Residents and visitors to Palm Desert can now access Napa Valley-sourced products, including wine and coffee, without traveling to Northern California. The shop's pairing menus offer a new way for locals to experience artisanal wine tasting in a retail setting.

The takeaway

The arrival of this brand brings a piece of Northern California's agricultural tradition to the desert landscape. Visitors are encouraged to explore the shop's unique pairings to learn more about how specific oils and jellies complement a classic Cabernet Sauvignon.