FIBA 3x3 Basketball Will Return to 2028 Olympic Games
Los Angeles will host the 3x3 basketball competition for the 2028 Summer Olympic Games with an 8,000-seat venue.
Updated on Oct. 3, 2026 in Olympics
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FIBA will officially bring its 3x3 basketball format to the 2028 Summer Olympic Games in Los Angeles. Organizers are planning for a venue with a capacity of over 8,000 spectators to accommodate high ticket demand.
Why it matters
The sport is specifically engineered for digital consumption through short game durations and mobile-friendly camera angles. These features allow FIBA to compete for digital attention by delivering high-frequency highlights.
The sport maintains a reach of 2 billion annual views and 10 million social media followers globally. Spectators at these events are typically seated only six to eight feet from the half-court.
The players
FIBA
The International Basketball Federation is the association of national organizations which governs the rules of basketball and international tournaments.
Alex Sanchez
He is a key executive who has been responsible for the development of the 3x3 basketball discipline since 2010.
The details
FIBA structures its events with two-thirds gameplay and one-third entertainment to include continuous music and specialized segments. The format utilizes six players on a half-court, a style similar to traditional street basketball.
Timeline
Alex Sanchez joined FIBA in 2010 to develop the 3x3 discipline.
3x3 basketball occurred at the Paris Olympic Games in Summer 2024.
Alex Sanchez participated in a Forbes interview on September 22, 2026.
3x3 basketball will occur at the LA28 Games in 2028.
Season Trajectory
The Los Angeles 2028 event aims to replicate the high ticket demand experienced during the Paris 2024 Olympic 3x3 basketball competition. This expansion solidifies the growth of the discipline following its inclusion in recent Olympic cycles.
Fans in Los Angeles can expect to be seated six to eight feet from the court, providing an intimate viewing experience similar to historical street basketball venues like Venice Beach. The venue will aim to hold over 8,000 spectators for the duration of the games.
The takeaway
The popularity of 3x3 basketball is driven by its high-intensity format and fast-paced musical environment. Spectators interested in attending future events can expect a high-energy atmosphere that prioritizes constant action over traditional timeouts.
Further reading
For more information on the upcoming games, visit the Olympics section.
Source note: This article includes information reported by Forbes.
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