Toyota Motor Asia Releases Collaborative Music Album
Seven artists from across Asia have joined forces to create a new album using sound samples recorded from Toyota vehicles.
Updated on Oct. 23, 2026 in World
Live Poll
Do you believe corporate-sponsored musical collaborations are a positive way to support independent artists?
Toyota Motor Asia has released the new album Move Your World Beat Volume 1, featuring collaborative tracks created by seven artists from six different Asian nations. The project centers on the song New Day Rising, which highlights the unique musical contributions of diverse regional talents.
Why it matters
This initiative aims to support the growth of independent musicians throughout Asia while fostering a stronger connection between automotive engineering and regional cultural expression. By integrating local traditions with modern sounds, the project seeks to uplift participating communities through artistic collaboration.
The album features 7 artists from 6 Asian countries, with tracks incorporating a wide range of traditional instruments like the guzheng, alghoza, and khaen. The project serves as the debut release for the Move Your World Beat programme.
The players
Toyota Motor Asia
This regional division of the global automotive manufacturer oversees operations and community initiatives across Asian markets.
Shye
An artist representing the Asian music scene who participated in this multinational collaborative album.
Miguel Benjamin
A contributing artist who collaborated with peers from across Asia to produce the album tracks.
Paolo Benjamin
An artist and musician whose contributions are featured on the Move Your World Beat Volume 1 album.
Belle Sisoski
A musician participating in the Toyota-led initiative to incorporate traditional Asian instruments into modern soundscapes.
The details
The participating musicians transformed specific engine and interior sounds recorded from Toyota vehicles into musical building blocks for their tracks. Artists blended these mechanical samples with traditional instruments, including the kulintang, hegalong, đàn môi, đàn t'rưng, rebab, engkerurai, tapi, and bungkau.
Timeline
October 23, 2026: Official publication of the collaborative project announcement.
Industry Dynamics
This project reflects a broader trend among major automotive brands to pivot toward lifestyle and cultural marketing to engage younger global audiences. By moving beyond traditional vehicle advertising, the company is positioning itself as a patron of regional creative arts and digital media.
Fans and listeners can access the new collaborative tracks directly through the Move Your World Beat platform to experience the fusion of vehicle audio and traditional instruments. This digital-first release allows global audiences to stream the project without the need for traditional retail or physical media purchase.
The takeaway
This project demonstrates how non-traditional sound sources can be repurposed into creative artistic content for a global digital audience. Listeners interested in experimental sound design may find value in examining how the project architects blended mechanical recordings with historic regional instrumentation.
Further reading
Explore more global musical collaborations in the World section.
Source note: This article includes information reported by Bandwagon | Music media championing and spotlighting music in Asia..
Live Poll
Do you believe corporate-sponsored musical collaborations are a positive way to support independent artists?
