Anastasia Sartan Launched Functional Beverage Brand The Cycle
The Los Angeles-based startup offers wellness drinks formulated to support various stages of the menstrual cycle.
Updated on Sept. 28, 2026 in Tea
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In September 2025, founder Anastasia Sartan launched The Cycle, a functional beverage company based in Los Angeles. The brand offers four ready-to-drink wellness beverages designed to support individuals through Pre-Period, Period, Perimenopause, and Menopause stages.
Why it matters
The brand aims to offer natural alternatives to pharmaceutical options for managing menstrual symptoms. By utilizing herbal protocols and botanical ingredients, the company seeks to provide accessible wellness support for those navigating hormonal cycles.
Each beverage is packaged in an 8.4-ounce can and features organic sea buckthorn juice imported from outside the United States. The company currently utilizes a branded Cybertruck for local product sampling in Los Angeles.
The players
Anastasia Sartan
She is the founder of The Cycle and a resident of the Venice Beach neighborhood in Los Angeles.
The Cycle
This is a functional beverage company that produces herbal-based wellness drinks for different stages of the menstrual cycle.
The details
The founder developed the product line by collaborating with an herbalist to test various doses and botanical combinations for stability and taste. Compliance firms have reviewed the marketing claims for all four products in the lineup to ensure regulatory alignment.
Timeline
September 2025: Anastasia Sartan launched The Cycle.
August 2026: The Cycle won the Newtopia Now Conscious Beauty and Wellness Pitch Event.
2027: The company plans to launch a sea buckthorn sachet product.
2028: The company plans to release new food products.
Culture Shift
The Cycle exemplifies the shift toward targeted wellness branding that addresses biological needs through natural ingredients. This move mirrors a broader industry transition away from generic health drinks toward hyper-specific, demographically focused formulations.
Residents in the Los Angeles area may encounter the company's branded Cybertruck as it distributes samples of the wellness beverages. Consumers seeking natural alternatives for symptom management can incorporate these ready-to-drink options into their daily routines.
The takeaway
The Cycle highlights how traditional herbal knowledge can be adapted into modern, convenient delivery systems for hormonal support. Consumers should consult with healthcare providers before replacing established pharmaceutical treatments with new botanical beverage options.
What happens next
The company is scheduled to expand its product line with the launch of a sea buckthorn sachet in 2027, followed by the introduction of new food products in 2028.
Further reading
Explore more about market trends in the industry on our Tea section.
Source note: This article includes information reported by New Hope Natural Media.
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