Luna Media Launched Luna Lab Development Initiative
The Los Angeles-based production company recently hosted a pitch day for its inaugural cohort of screenwriting finalists.
Updated on Sept. 23, 2026 in Language Learning
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Founders Munika Lay and Toni Wang have established Luna Media to spotlight underrepresented stories in film, television, and digital content. The company recently concluded the inaugural four-month Luna Lab program, which provided mentorship and workshops to aspiring creators.
Why it matters
Luna Lab seeks to improve representation in the entertainment industry by providing a structured development pipeline for new voices. The initiative aims to help creators refine their work and gain exposure to industry professionals.
The inaugural Luna Lab program supported six finalists selected from an initial pool of 10 semifinalists. Participants completed a four-month course that included a dedicated stipend for their work.
The players
Munika Lay
She is a co-founder of the Los Angeles-based production company Luna Media.
Toni Wang
She is a co-founder of the Los Angeles-based production company Luna Media.
King Bach
He is a director and actor who worked on the Luna Media feature film Tap Twice.
The details
The program culminated in a Pitch Day held at Rideback Ranch in Los Angeles, where the finalists presented their projects to industry professionals. Luna Media also produced the feature film Tap Twice, which was directed by and stars King Bach.
Timeline
The Luna Lab screenwriting program kicked off in the summer of 2026.
Culture Shift
This initiative follows the ongoing industry-wide push for diversity in Hollywood writers rooms by providing a platform for voices that have historically lacked access to professional development. Such programs represent a structural effort to bridge the gap between emerging talent and established industry pipelines.
Aspiring creators in Los Angeles may monitor future application windows for similar mentorship programs hosted by emerging production houses. The expansion of these labs provides local talent with new paths to network with industry professionals and secure production support.
The takeaway
Emerging writers can benefit significantly by participating in structured incubators that offer both financial stipends and professional feedback. These labs provide the practical experience necessary to navigate the competitive landscape of modern entertainment production.
Further reading
Learn more about local efforts to foster creative expression in the Language Learning section.
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