American Film Market Will Feature AMC Screenings
The American Film Market will allow AMC A-List members to attend private film screenings this November in Los Angeles.
Updated on Sept. 21, 2026 in Film — General
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Starting November 10, 2026, the American Film Market will host exclusive film screenings and presentations for AMC A-List members at the AMC Century City 15 multiplex. This initiative aims to help industry buyers gauge audience reactions to new projects.
Why it matters
The partnership allows film distributors to test audience reception for new content in a theatrical setting before finalizing acquisition deals. By moving beyond traditional trade-only events, organizers hope to broaden the scope of films presented beyond big-budget action titles.
The upcoming event features 215 exhibiting companies showcasing world premieres and slate showcases. Screenings will occur at the AMC Century City 15 multiplex located near the Fairmont Century Plaza.
The players
American Film Market
The American Film Market is a major film industry event where production and distribution deals are negotiated.
AMC Theatres
AMC Theatres is a large cinema chain that provides screening venues and operates the A-List membership loyalty program.
B-List Movie Club
The B-List Movie Club is a partner organization involved in the coordination of these private member screenings.
The details
Industry buyers will observe audience responses during screenings as part of a new strategy to evaluate commercial potential. The event will incorporate red-carpet arrivals for film talent alongside standard concession and hospitality services.
Timeline
September 21, 2026: The partnership between AFM, AMC, and B-List was unveiled.
November 10 to 13, 2026: The American Film Market will host its screenings at the AMC Century City 15.
Industry Dynamics
This event marks a departure from the historical AFM focus on big-budget action film sales. By inviting A-List members, the market is adapting to modern distribution needs by prioritizing real-time audience data.
AMC A-List members will gain exclusive access to private industry screenings and red-carpet events at the Century City multiplex. This provides fans with a unique opportunity to view potential future releases ahead of their wider theatrical or streaming debut.
The takeaway
This collaboration signals a growing reliance on public testing within the professional acquisition process. Members should monitor their AMC account notifications for specific invitation details regarding these exclusive screenings.
Further reading
For more on the industry's evolving landscape, visit the Film — General section.
Live Poll
Should movie theater members provide audience feedback to help studios gauge film potential?
