Cosm Promoted Two Senior Executives
The company has elevated Mazen Alawar to SVP of Marketing and Alexis Scalice to VP of Cosm Studios.
Updated on Sept. 22, 2026 in People
Cosm announced significant leadership changes on September 22, 2026, appointing Mazen Alawar as Senior Vice President of Marketing and Alexis Scalice as Vice President of Cosm Studios. Both executives will take on expanded roles to manage the firm's strategic and creative operations in Los Angeles.
Why it matters
These appointments solidify the company's executive team as it scales its brand strategy and entertainment content development. The moves centralize leadership over critical areas including communications, production, and high-profile partnerships.
Mazen Alawar has been with the company since 2022, while Alexis Scalice previously managed partnerships with entities including Warner Bros. Pictures, Universal Film, and Cirque du Soleil.
The players
Mazen Alawar
He is the newly appointed Senior Vice President of Marketing who previously joined the organization in 2022.
Alexis Scalice
She is the newly appointed Vice President of Cosm Studios who formerly managed major entertainment partnerships with studios such as Warner Bros. Pictures and Universal Film.
Cosm
This is a Los Angeles-based company focused on production, entertainment partnerships, and creative media strategy.
The details
Mazen Alawar will oversee brand, creative, digital, paid media, and communications strategy for the company. Alexis Scalice is tasked with leading entertainment partnerships, original works, productions, and activations.
Timeline
Mazen Alawar joined the company in 2022.
The company announced these senior promotions on September 22, 2026.
Market Landscape
These promotions reflect an industry-wide trend toward centralizing creative and marketing oversight to better manage complex production pipelines. The consolidation of these roles allows the company to more effectively align its original content with its broader brand strategy against competitors.
For clients and partners, these changes signal a new point of contact for collaboration and project development within the company. Existing business relationships will likely see closer alignment between the creative production and marketing teams moving forward.
The takeaway
Executive restructuring often indicates a pivot toward more integrated content and marketing strategies. Stakeholders should anticipate more cohesive brand messaging and production output as these leaders take charge of their respective divisions.
Further reading
For more on industry leadership changes, visit People.
Source note: This article includes information reported by Sports Video Group.
