Upper Deck Signs Licensing Deal for Tomb Raider Cards
The Carlsbad-based company will produce trading card sets and games featuring the iconic video game franchise.
Updated on Oct. 29, 2026 in Gaming
Live Poll
Do you plan to purchase digital or physical collectibles from gaming franchises?
Upper Deck has secured a licensing agreement with Crystal Dynamics to create new trading card products and games for the Tomb Raider franchise. The deal allows the company to develop a series of collectables for the gaming community.
Why it matters
This partnership enables Upper Deck to expand its extensive entertainment license portfolio by tapping into a historic video game series. It marks a strategic move to leverage a brand that has sold over 100 million copies worldwide.
The Power Up Tomb Raider set will feature various card tiers, including rare versions limited to 25, 10, or even 1 individual copy. A promotional digital card is currently available on the e-Pack platform for $6.99.
The players
Upper Deck
Based in Carlsbad, California, this private company is a manufacturer of sports and entertainment trading cards.
Crystal Dynamics
This American video game developer is best known for managing and producing titles in the Tomb Raider franchise.
The details
Collectors will access cards digitally through the Upper Deck e-Pack system before physical versions are printed and distributed. The upcoming sets will incorporate base cards, parallels, and special inserts with card technology complexity that scales based on rarity.
Timeline
1996 marked the release of the original Tomb Raider video game.
The licensing agreement was officially announced on October 29, 2026.
The promotional digital card sale concludes at 5:59 AM PST on November 12, 2026.
The full Power Up Tomb Raider set is expected to launch in spring 2027.
Culture Shift
The expansion into gaming franchises like Tomb Raider reflects a broader shift in the trading card industry toward digital-first collecting habits. This model capitalizes on the convenience of instant digital access, mirroring the ongoing evolution of consumer habits in the hobbyist market.
Collectors can immediately engage with the brand by purchasing the $6.99 promotional digital card through the e-Pack website. The physical release of the full card set is expected in spring 2027, providing enthusiasts time to prepare for the wider rollout.
The takeaway
Collectors should monitor the e-Pack platform for the full set release to secure high-rarity cards. This partnership underscores the sustained commercial demand for legacy gaming intellectual property in the physical collectibles market.
What happens next
The promotional trading card remains available on the Upper Deck e-Pack platform until the sale ends on November 12, 2026, at 5:59 AM PST.
Further reading
Explore the latest developments in the Gaming sector to see how digital and physical collections are converging.
Source note: This article includes information reported by The Manila times.
Live Poll
Do you plan to purchase digital or physical collectibles from gaming franchises?
