Straus Launches Organic Plain Soft Serve Mix

The new mix, made in small batches in Northern California, has 30% less sugar than Straus' Vanilla Soft Serve Mix.

Updated on Nov. 10, 2026 in Organic Food

Gouache-painted editorial illustration of a plain white gallon jug beside a swirled cone of soft serve on a pale table against a sage-green hillside. — Straus Family Creamery launched an organic plain soft serve mix with 30% less sugar than its vanilla version, sold in four-gallon cases. AI Illustration. Upload story photo >

Straus Family Creamery introduced Organic Plain Soft Serve Ice Cream Mix, a 10% butterfat, egg-yolk-free blend of organic nonfat milk, organic cream, organic cane sugar and plant-based stabilizers. The mix is sold frozen in 1-gallon jugs, four per case, with a 180-day shelf life.

Why it matters

The product gives operators a lower-sugar soft serve base that can be served as-is or customized with powders, syrups or fruit purees. Its USDA Organic and Non-GMO certification and absence of artificial flavors, colors or preservatives may appeal to buyers seeking clean-label options.

The plain mix contains 10% butterfat and no egg yolks, while the Organic Vanilla and Organic Dutch Chocolate mixes use organic egg yolks and 8% butterfat. Straus' Organic Ice Cream Base, by comparison, contains 15% butterfat.

The players

Straus Family Creamery

Straus Family Creamery is a Northern California dairy producer known for its organic milk and ice cream products.

The details

Straus Family Creamery makes the mix in small batches in Northern California from organic nonfat milk, organic cream, organic cane sugar and plant-based stabilizers. Operators pour it directly into soft serve machines with no prep required.

Introduced November 10, 2026

Market Landscape

The plain mix extends Straus' existing soft serve lineup by offering a lower-sugar alternative to its Vanilla Soft Serve Mix. It positions the brand to serve operators seeking organic options with reduced sweetness.

Operators gain a no-prep, lower-sugar soft serve base that can be served plain or customized. Buyers seeking USDA Organic, Non-GMO products without artificial additives get a new option in the category.

The takeaway

Organic soft serve bases now come in plain, vanilla and chocolate versions, letting operators choose sweetness and flavor while keeping clean-label ingredients. Checking sugar and butterfat levels can help match a mix to the product being served.