UAB Medicine Sought New Patient Experience Leader

The Birmingham-based health system has launched a search for an associate vice president of patient experience.

Updated on Oct. 10, 2026 in People

Isometric editorial illustration of a modern, clean-lined healthcare facility structural element with geometric columns, representing health system management. — UAB Medicine has initiated a search for a new associate vice president to manage the health system's Office of Patient Experience and Engagement. AI Illustration. Upload story photo >

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UAB Medicine is hiring an associate vice president to manage its Office of Patient Experience and Engagement. The role is responsible for the oversight of personnel, budgets, and various vendor contracts at the Alabama-based health system.

Why it matters

This executive position is critical for aligning the system-level strategy with national healthcare quality standards. The new leader will oversee efforts to improve patient satisfaction through data-driven initiatives.

UAB Medicine currently serves more than 1.2 million patients annually across its network. The new executive will manage performance data, including Value-Based Purchasing and Consumer Assessment of Healthcare Providers and Systems measures.

The players

UAB Medicine

UAB Medicine is the largest health system in Alabama and operates as a comprehensive medical network based in Birmingham.

The details

The associate vice president will chair steering committees across all health system entities while leading system-level improvement teams. Additionally, the role includes implementing comprehensive workforce engagement strategies to enhance the overall care delivery process.

October 9, 2026: The opening for the associate vice president role was announced.

Market Landscape

The hiring initiative directly supports the ongoing institutional adherence to the Consumer Assessment of Healthcare Providers and Systems reporting standards. This move reflects a broader industry shift where health systems are centralizing patient engagement to remain competitive in quality-based care markets.

Patients may experience changes in how feedback is collected and how services are structured as the new leader implements system-wide improvements. These strategic adjustments aim to enhance the quality of care and patient satisfaction scores across all Birmingham-area facilities.

The takeaway

Healthcare providers are increasingly prioritizing dedicated leadership to navigate complex patient experience metrics. Implementing these roles often leads to more standardized care protocols and improved responsiveness to patient needs.