E.l.f. Beauty Posts 51% Sales Jump, Raises Outlook

The cosmetics company reported net sales of $520.8 million for the period ended September 30, its 31st straight quarter of growth.

Updated on Nov. 15, 2026 in Economic Indicators

E.l.f. Beauty Posts 51% Sales Jump, Raises Outlook

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E.l.f. Beauty reported net sales of $520.8 million for the period ended September 30, up 51% year over year. The company also raised its full-year guidance across net sales, adjusted EBITDA and adjusted earnings per share.

Why it matters

The results extend a streak of 31 consecutive quarters of net sales growth and show international channels expanding rapidly as a share of the business. For U.S. investors and shoppers, the report points to continued momentum in retail and e-commerce sales.

Net income rose to $30.03 million, or 50 cents per share, from roughly $3 million, or 5 cents per share, a year earlier, with tariff refunds adding a 0.3% benefit to gross margin. International channels grew 165% and make up 25% of total revenue.

The players

E.l.f. Beauty

E.l.f. Beauty is a U.S. cosmetics company known for affordable makeup and skincare sold through mass retail and online channels.

The details

Growth was driven by retail and e-commerce channels in the U.S. and abroad, and all brands in the company's portfolio contributed to the gain. E.l.f. Beauty is the most-searched brand on TikTok Shop and ranks second among cosmetics brands on that platform.

Period ended September 30, 2026: quarter with the 51% net sales increase.
Approaching holiday season: management anticipates sustained sales momentum through year-end.

Market Dynamics

The company's decision to reinvest roughly $55 million in annual tariff refunds into $1 price cuts on about 10% of units shows how importers can use duty relief to adjust consumer prices. Its gain of 165% in international channels also points to a broader shift in cosmetics sales beyond the U.S. market.

Shoppers who buy E.l.f. Beauty products may see the $1 price reductions on about 10% of units funded by tariff refunds. The company's raised full-year guidance points to continued product availability through the holiday season.

The takeaway

Tariff refunds can translate into lower shelf prices, so shoppers comparing cosmetics brands may find savings on select items. Watching whether the company sustains its growth after the holiday season will show how durable the demand is.