Sally Beauty Plans 100 Ignited Stores in 2027
The retailer's CEO outlined plans to expand its Sally Ignited store model on the company's earnings call.
Updated on Nov. 13, 2026 in Retail
Sally Beauty plans to expand its Sally Ignited store model to 100 locations in fiscal year 2027, up from 80 after the store count grew from 30 in the latest fiscal year. The expansion will consist of new stores and remodels, mostly in the second half of the year.
Why it matters
The Ignited format is central to the brand refresh the company began announcing in fiscal 2025, and the push comes as the retailer reported modest overall sales growth. Renovated stores are designed to improve the shopping experience and encourage more cross-category purchases.
Sally Beauty's Ignited store count rose from 30 to 80 in the latest fiscal year, with a target of 180 by year-end, while Q4 consolidated net sales grew 0.6% to $953 million. Management has not detailed the cost of the expansion or its expected return.
The players
Sally Beauty
Sally Beauty is a retailer of beauty supplies that operates both retail stores and a Beauty Systems Group selling to licensed salon professionals.
The details
Sally Beauty CEO announced on Tuesday, November 10, 2026, that the company plans to expand Ignited to 100 stores in fiscal 2027. The company said renovated locations focus on a revamped layout intended to improve the customer shopping experience and drive more cross-category purchases.
Timeline
Fiscal year 2025: The Sally Ignited store model was announced as part of a broader brand refresh.
Latest fiscal year (FY2026): Ignited store count expanded from 30 to 80 locations.
Tuesday, November 10, 2026: CEO announced the plan to expand Ignited to 100 stores on the earnings call.
Fiscal year 2027: Planned expansion to 100 Ignited locations, mostly in the second half of the year.
Year-end fiscal 2026: Target of 180 Ignited stores by year-end.
Market Landscape
The Ignited expansion extends the format launched in the fiscal 2025 brand refresh, growing the store count from 80 toward 100 as the company reports sales growth of only 0.9% for full-year 2026. Sally Beauty's push to remodel and add locations, and its plan to convert up to two-thirds of its U.S. fleet over the longer term, places it in a competitive effort to revitalize in-store beauty retail.
Shoppers at Sally Beauty may see more Ignited stores with a revamped layout designed to make it easier to buy across product categories. The company has not said whether pricing or product selection will change as the format expands.
The takeaway
Retailers pursuing store refreshes are betting that a better in-store layout can lift cross-category sales where overall growth has stayed flat. Watching whether comparable sales accelerate as Ignited stores scale will show if the format is working.
What happens next
Sally Beauty expects to open or remodel Ignited locations mostly in the second half of fiscal 2027, with the 100-store target falling in that period.
Further reading
For more on how beauty chains are reshaping their store footprints, explore Retail coverage across the United States.
