NORTIV 8 Ranks Among Fastest-Growing TikTok Shop Footwear
The hiking boot brand, owned by Miracle Miles, recorded $9.5 million in U.S. sales in the year through June 2026, according to Charm.io data.
Updated on Nov. 13, 2026 in Hiking
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NORTIV 8 was named the fastest-growing shoe brand on TikTok Shop in the United States, ranking ninth among footwear sellers in the 12 months through March 2026. The brand recorded $9.5 million in sales between July 2025 and June 2026, up from $697,361 in the prior year.
Why it matters
The growth shows how value-priced outdoor footwear sold through social commerce is gaining ground against established premium brands, which often start near $150. Hiking shoppers may find more lower-cost options as direct-to-consumer platforms reshape how outdoor gear is marketed and bought.
Charm.io sales data show NORTIV 8 grew from $697,361 to $9.5 million year over year, with a core hiking boot priced at $68.99 compared with a typical premium starting point of $150. Charm.io's method for tallying these figures and any future sales trajectory were not described in the source.
The players
Miracle Miles
Miracle Miles is a Changsha, Hunan-based shoe company that owns the NORTIV 8 and Dream Pairs labels and began with brick-and-mortar stores before expanding into e-commerce.
NORTIV 8
NORTIV 8 is a value-priced hiking footwear brand owned by Miracle Miles that was named the fastest-growing shoe brand on TikTok Shop in the United States.
Kailas
Kailas is a Guangzhou-based outdoor and trail running gear company that opened its first directly operated store outside China in Chamonix, France.
The details
Owned by Miracle Miles, which is based in Changsha, Hunan province, NORTIV 8 began as part of a company that first operated brick-and-mortar shoe stores before moving to e-commerce. Its sister label, Dream Pairs, recorded $14 million in sales in the earlier period and ranked fourth among TikTok Shop US footwear sellers.
Timeline
NORTIV 8 recorded $697,361 in sales between July 2024 and June 2025.
NORTIV 8 ranked ninth among TikTok Shop US footwear sellers in the 12 months through March 2026.
NORTIV 8 recorded $9.5 million in sales between July 2025 and June 2026.
Roadmap
Chinese outdoor brands are expanding abroad as sellers such as Miracle Miles and Kailas move into U.S. social commerce and European retail. Kailas is pursuing a top-three global trail running share within three years and plans a Milan flagship in 2027.
Hikers shopping for budget boots may see more options around $68.99, compared with premium brands that often start near $150. Buyers should still compare fit, materials and warranty terms before purchasing, since the source does not address product durability.
The takeaway
Value-priced hiking footwear is gaining traction through social commerce, so shoppers comparing boots should weigh price against fit and durability before deciding. Following brands' published sales and expansion plans can help you judge whether a rising label is likely to stay on the market.
What happens next
Kailas plans to open a global flagship store in Milan, Italy, in 2027, with additional stores planned for Paris, Barcelona and Munich.
Further reading
Explore more on Hiking to see how trail footwear and gear choices are shaping outdoor routines.
Source note: This article includes information reported by People's Daily, China.
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