DAZN Partners With Shay Shay Media on Boxing

The collaboration brings Club Shay Shay and Nightcap boxing episodes and fighter interviews to DAZN's pay-per-view audience.

Updated on Nov. 13, 2026 in Boxing

DAZN Partners With Shay Shay Media on Boxing

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Would you be more likely to watch a boxing event after hearing about it on a sports podcast?

DAZN has partnered with Shay Shay Media to produce dedicated boxing episodes of Club Shay Shay and Nightcap, including exclusive fighter interviews and custom programming for its biggest pay-per-view fights. The agreement also includes cross-promotion across DAZN's regional sports network operations.

Why it matters

The deal uses Shannon Sharpe's media reach to introduce boxing to sports fans who may not otherwise follow the sport. It adds a promotional and content-distribution channel for DAZN's boxing business.

The Nightcap podcast reports 2.17 million subscribers, the audience base the boxing episodes will draw on. The launch date, programming schedule and financial terms of the partnership have not been disclosed.

The players

DAZN

DAZN is a global sports streaming service that distributes live boxing and other sports events through pay-per-view and subscription offerings.

Shay Shay Media

Shay Shay Media is the production company behind the Club Shay Shay and Nightcap podcasts hosted by Shannon Sharpe.

Shannon Sharpe

Shannon Sharpe is a former NFL tight end and sports media personality who hosts Club Shay Shay and co-hosts Nightcap.

The details

The partnership covers dedicated Club Shay Shay and Nightcap boxing episodes that will feature candid discussions and behind-the-scenes content with fighters. Nightcap co-hosts Chad Johnson and Joe "Iso" Johnson are brought into the arrangement, and Shay Shay Media will develop original programming around DAZN's marquee pay-per-view events.

No launch date or programming schedule has been confirmed for the DAZN boxing content.
Shannon Sharpe's on-air spat with Shakur Stevenson on the Nightcap podcast took place in July.

Industry Dynamics

The deal follows the pattern of streaming platforms recruiting established sports podcast hosts to promote their live events to audiences outside traditional boxing coverage. It places DAZN alongside other sports distributors using creator-led media to compete for fan attention.

Fans who follow Shannon Sharpe's podcasts will be able to watch boxing content on those shows once episodes launch. The partnership does not yet specify which fights or fighters will be covered first.

The takeaway

Sports fans who already follow creator-led podcasts may find a new route into boxing as these collaborations develop. Watching for the announced launch schedule will show how much fight coverage the partnership actually delivers.