Victoria's Secret Launches Holiday PJ Campaign
The campaign stars Brooks Nader, Maura Higgins, Leah Kateb, JaNa Craig and Mia Calabrese in cozy sleepwear and lingerie.
Updated on Nov. 11, 2026 in Women’s Clothing
Victoria's Secret has released a holiday pajama campaign featuring Brooks Nader, Maura Higgins, Leah Kateb, JaNa Craig and Mia Calabrese. The images showcase the brand's Tartan Lace-Trim Push-Up Bra, Signature Satin Long Pajama Set and CozyFlannel Faux Fur Closed-Toe Slippers.
Why it matters
The campaign positions Victoria's Secret's holiday sleepwear and loungewear for shoppers planning gift purchases this season. It pairs the brand with recognizable figures from reality television and fashion media.
The campaign features three named products: the Tartan Lace-Trim Push-Up Bra, the Signature Satin Long Pajama Set and the CozyFlannel Faux Fur Closed-Toe Slippers. Pricing and availability details for each item were not included in the source material.
The players
Victoria's Secret
Victoria's Secret is a American lingerie and sleepwear retailer known for its fashion shows and catalog campaigns.
Brooks Nader
Brooks Nader is a model and actress who appeared on Baywatch and previously covered Maxim magazine.
Maura Higgins
Maura Higgins is a model and reality television personality who competed on Love Island and previously covered Maxim magazine.
The details
The campaign was created under Executive Creative Director Adam Selman and directed by Danielle Levitt. It was shot over the summer in Brooklyn and features Brooks Nader, a Baywatch star and former Maxim cover model, and Maura Higgins, a Love Island cast member, alongside Summer House cast members Leah Kateb, JaNa Craig and Mia Calabrese.
Timeline
Summer 2026: Campaign shot in Brooklyn.
November 11, 2026: Campaign coverage published.
Industry Dynamics
The campaign continues Victoria's Secret's pattern of pairing holiday sleepwear collections with reality-television and fashion-media personalities to reach younger audiences. This approach reflects the brand's broader effort to compete with direct-to-consumer lingerie labels that rely heavily on social media influencers.
Shoppers looking for holiday sleepwear gifts can compare the campaign's pajama sets and slippers against other options before purchasing. The campaign does not specify pricing or availability, so readers will need to check the brand's website for current details.
The takeaway
Holiday sleepwear campaigns often combine practical product features with celebrity appeal, so shoppers may compare both fit and recognizability when choosing gifts. Checking current pricing directly with retailers helps avoid assumptions based on campaign imagery.
Further reading
Explore more women's clothing trends to see how holiday sleepwear fits into seasonal fashion.
Source note: This article includes information reported by Maxim.
