Maura Higgins, Brooks Nader Star in Victoria's Secret Holiday Ad

The festive lingerie campaign pairs two Dancing With the Stars contestants who have been friends for over a year.

Updated on Nov. 4, 2026 in Sex Life

Bold vector editorial illustration of a cream gift box wrapped in blush tissue and tied with gold ribbon on deep green, evoking a holiday lingerie campaign. — Victoria's Secret released a festive holiday lingerie campaign on Tuesday featuring Maura Higgins and Brooks Nader, who have been friends for over a year. AI Illustration. Upload story photo >

Victoria's Secret released a Santa-themed festive lingerie campaign featuring Maura Higgins and Brooks Nader, promoting the brand's new holiday pieces. The pair posed together in a setting with a fireplace, a decorated Christmas tree, and Victoria's Secret present boxes.

Why it matters

The campaign highlights the brand's push into holiday marketing with recognizable personalities. It also draws attention to two women who are currently or recently in the public eye through Dancing With the Stars.

The shoot took place in a holiday-set scene with a fireplace, decorated Christmas tree, and Victoria's Secret present boxes. Maura Higgins wore a red lace bodysuit, a long red robe, and pink kitten heels with a bow.

The players

Maura Higgins

Maura Higgins is an Irish television personality and model who is currently competing on Dancing With the Stars.

Brooks Nader

Brooks Nader is an American model and reality television personality who previously competed on Dancing With the Stars.

Victoria's Secret

Victoria's Secret is an American lingerie and beauty brand known for its runway shows and annual holiday marketing campaigns.

The details

Maura Higgins and Brooks Nader posed together in lingerie for the new festive collection. Higgins is currently competing on Dancing With the Stars, while Nader previously competed on the show.

Over a year before publication: Higgins and Nader became friends.
Three months after partnering: Nader and Gleb Savchenko split.
November 4, 2026: Victoria's Secret published the campaign.

Culture Shift

The campaign continues Victoria's Secret's long-running pattern of seasonal, celebrity-led holiday advertising aimed at a broad consumer audience. It reflects how reality television exposure has become a common route for lingerie brands to reach new buyers.

Readers shopping for holiday gifts can find the festive pieces through Victoria's Secret's retail and online channels. The campaign offers a visual reference for how the new collection is styled.

The takeaway

Seasonal lingerie campaigns often pair brand visuals with familiar faces to build holiday interest. Shoppers comparing styles can use campaign imagery as a starting point before selecting pieces that fit their own preferences.