Rihanna Launches Savage x Fenty Holiday Lingerie

The singer shared a series of Instagram photos promoting the brand's new holiday lingerie collection.

Updated on Nov. 2, 2026 in Sex Life

Photograph of folded red and black lingerie fabric, satin ribbon, and a gold ornament arranged on cream tissue paper in a warm boutique setting. — Rihanna promoted Savage x Fenty's new holiday lingerie collection on Instagram, posting photos in a red and black bodysuit and thigh-high stockings. AI Illustration. Upload story photo >

Savage x Fenty released a new holiday lingerie collection, and Rihanna promoted it with a slew of Instagram photos. In the images she wore a red and black thong bodysuit with thigh-high stockings, captioned "Because y'all deserve a little extra this holiday season."

Why it matters

The campaign extends Rihanna's lingerie line, which she launched in 2018 as her first lingerie collection, and reflects the brand's ongoing role in her business empire. For U.S. shoppers, it signals the seasonal push behind the brand's holiday offerings.

Savage x Fenty is estimated at over $1 billion in value, and Fenty Beauty reportedly earned $100 million in its first 40 days after its 2017 launch. The extraction gives no sales or pricing data for the new holiday collection.

The players

Rihanna

Rihanna is a singer, businesswoman and founder of Savage x Fenty and Fenty Beauty, and she is 38 years old.

Savage x Fenty

Savage x Fenty is the lingerie brand Rihanna launched in 2018, now estimated at over $1 billion in value.

The details

Rihanna shared the photos through Instagram posts staged with Christmas trees in the background. She wore a red and black thong bodysuit with thigh-high stockings and posted a photo showing her bottom.

2017: Fenty Beauty launched.
2018: Savage x Fenty launched as Rihanna's first lingerie collection.
November 2, 2026: Rihanna posted the holiday lingerie photos on Instagram.

Culture Shift

The holiday campaign extends the Savage x Fenty line Rihanna launched in 2018, which has since grown into a brand estimated at over $1 billion. It continues a pattern of celebrity-driven lingerie marketing built on personal social media posts rather than traditional advertising.

Shoppers across the United States who want to buy from the collection can find the holiday pieces through the brand's channels, though the extraction does not give pricing or availability. The campaign's seasonal timing may influence gift purchases for the holiday period.

The takeaway

Celebrity-led brands often use holiday timing and personal social media to reach buyers directly, so shoppers planning gifts can compare collections before purchasing.