GM Targets 250,000 CarBravo Sales in 2026

The General Motors program certifies used vehicles and steers shoppers toward new purchases through participating Buick, Chevy and GMC dealers.

Updated on Nov. 11, 2026 in Buying/Selling

GM Targets 250,000 CarBravo Sales in 2026

Live Poll

If you needed a vehicle, would you buy new or used given monthly payments?

General Motors says roughly 38 percent of shoppers who initially search for a used vehicle through CarBravo ultimately buy a new one. The company is targeting approximately 250,000 CarBravo vehicle sales in 2026.

Why it matters

The program gives GM a way to reach used-car shoppers nationwide through about 1,615 of its 3,700 U.S. dealerships, including dealers that can take trade-ins that might otherwise go to wholesale auctions. Its results suggest the program is drawing customers who were not previously in GM's database.

Roughly 38 percent of shoppers who first search for a used vehicle through CarBravo ultimately buy new, and about 1,615 of GM's 3,700 U.S. dealerships participate. The data is company-reported, and the source does not show how the 250,000-vehicle 2026 target compares with prior-year volume.

The players

General Motors

General Motors is a Detroit-based automaker that sells Buick, Chevrolet, GMC and Cadillac vehicles through a large U.S. dealer network.

CarBravo

CarBravo is General Motors' nationwide used-vehicle program that lets participating dealers market certified pre-owned inventory, including vehicles from rival brands.

The details

CarBravo lets participating dealerships advertise certified used vehicles, including models from competing brands, to shoppers nationwide. Each certified vehicle undergoes an inspection and reconditioning, while Cadillac continues to run its own certified pre-owned program separately.

Q3 2026: More than 25 percent of financed new-vehicle purchases carried loan terms of 84 months or longer.
2026: GM targets approximately 250,000 CarBravo vehicle sales for the year.

Roadmap

CarBravo extends the certified pre-owned model that Cadillac already runs to Buick, Chevrolet and GMC dealers, widening GM's reach into the used market. The program also brings vehicles from competing brands into GM dealership inventory, a sign that automakers are treating used-car retail as a broader route to new-car sales.

Shoppers who search for a used vehicle may find certified options from GM dealers, including models from other brands, through the CarBravo program. Buyers should also note that more than 25 percent of financed new-vehicle purchases in Q3 2026 used loan terms of 84 months or longer, which can raise total interest paid.

The takeaway

Before committing to a used or new vehicle, compare the total cost of an 84-month loan against a shorter term, since longer financing can keep monthly payments low while increasing the overall amount paid.