CW Lands Exclusive Sunday PBR Teams Broadcast Deal
The CW becomes the exclusive live broadcast home of PBR Teams series events on Sundays through 2029.
Updated on Nov. 10, 2026 in Rodeo
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Do you plan to watch PBR Teams bull riding on Sunday afternoons?
The CW Network and Professional Bull Riders have signed a multi-year agreement making The CW the exclusive live broadcast home of PBR Teams series events on Sundays through 2029. The deal extends a broadcast relationship that began during the 2025 season.
Why it matters
The agreement gives PBR a regular Sunday national television slot on a broadcast network. Expanded exposure on The CW could help grow the sport's audience.
Beginning with the 2027 season, The CW will broadcast 13 Sunday PBR Teams series events live at 3:30pm ET and 12:30pm PT. The announcement does not include viewership or financial figures for the deal.
The players
The CW Network
The CW is a national broadcast television network in the United States that has expanded its live sports programming in recent years.
Professional Bull Riders (PBR)
Professional Bull Riders is the premier professional bull riding organization in the world, known for its televised championship events and its team competition format.
The details
PBR Teams series events will air live on The CW Network and will also stream live via CW Sports on The ESPN App with an ESPN Unlimited subscription. The PBR Teams format features five-on-five team competition.
Timeline
The CW's broadcast relationship with PBR began during the 2025 season.
The multi-year agreement was announced on November 10, 2026.
The CW begins broadcasting 13 Sunday PBR Teams events in the 2027 season.
The exclusive Sunday broadcast deal runs through 2029.
Season Trajectory
The deal gives PBR Teams a permanent Sunday broadcast home on a national network through 2029, shifting the series from a secondary distribution footprint toward mainstream television exposure. It also positions PBR alongside other regional and niche sports seeking broadcast-network visibility.
Viewers can watch PBR Teams events live on The CW's Sunday schedule starting in 2027, with the same broadcasts streaming on The ESPN App for ESPN Unlimited subscribers. Fans who follow PBR Teams will be able to track matches on a regular weekend timeslot.
The takeaway
Sports fans seeking a regular national broadcast home for team-based bull riding now have a defined Sunday slot through 2029. Watching PBR Teams on The CW will be easiest on Sundays starting in 2027.
What happens next
PBR Teams series events begin airing live on The CW in the 2027 season, with 13 Sunday broadcasts scheduled at 3:30pm ET and 12:30pm PT.
Further reading
Explore more Rodeo coverage for context on the sport's professional circuit.
Live Poll
Do you plan to watch PBR Teams bull riding on Sunday afternoons?
