Rocky Memorabilia From Manager's Estate Goes to Auction
Heritage Auctions is selling items from Sylvester Stallone's first manager, Jane Oliver Sherry, as the Rocky franchise nears its 50th anniversary.
Updated on Nov. 9, 2026 in Collecting
Heritage Auctions is offering Rocky memorabilia from the personal collection of Jane Oliver Sherry, Sylvester Stallone's first manager. The lots include early contracts, signed posters, draft screenplays and production scripts.
Why it matters
The items connect collectors to the origins of one of film's enduring franchises, which is approaching its 50th anniversary. Sherry died shortly after Rocky reached theaters in late 1976, and every Rocky sequel was dedicated to her.
The auction lists Stallone's early contracts with Oliver and the William Morris Agency at $1,000 and $1,500, and a signed poster from Stallone, Talia Shire, Carl Weathers and Burt Young at $800. Final sale prices remain unknown until bidding closes.
The players
Heritage Auctions
Heritage Auctions is a Dallas-based auction house that handles collectibles, entertainment memorabilia and fine art.
Sylvester Stallone
Sylvester Stallone is an actor and screenwriter who wrote and starred in the Rocky films.
Jane Oliver Sherry
Jane Oliver Sherry was Sylvester Stallone's first manager, and the Rocky sequels were dedicated to her.
The details
Heritage Auctions is accepting proxy bids until Dec. 1 at 11:50 a.m., with a live auction starting ten minutes later at its Dallas headquarters. The lots include a draft Rocky screenplay dated Nov. 8, 1975, two drafts of an Edgar Allan Poe biopic never made, two Paradise Alley screenplays, and a Rocky III production script signed by Stallone, Shire, Weathers, Mr. T and Hulk Hogan.
Timeline
Nov. 8, 1975: Draft Rocky screenplay is dated.
Late 1976: Rocky reaches theaters and Jane Oliver Sherry dies shortly after.
Dec. 1: Proxy bidding closes at 11:50 a.m., and the live auction begins ten minutes later.
Collector Market
The sale of Rocky production materials ahead of the franchise's 50th anniversary follows the pattern of studios and estates releasing archival film items to collectors. Early-stage screenplays and signed production scripts from the 1970s and 1980s are among the most sought-after categories in entertainment memorabilia.
Collectors can participate by submitting proxy bids before Dec. 1 at 11:50 a.m. or bidding live at Heritage Auctions' Dallas headquarters. Fans without bidding plans can still follow the results as the franchise approaches its 50th anniversary.
The takeaway
Archival materials tied to a film's origins often become the most valued items for collectors, especially around major anniversaries. Anyone interested in entertainment memorabilia should watch how early production documents perform at auction.
What happens next
Final prices will be known once the live auction concludes following the Dec. 1 proxy deadline.
Further reading
Explore more on Collecting to see how entertainment memorabilia like this is valued and sold.
Source note: This article includes information reported by PhillyVoice.
