OAAA Launches Nationwide Campaign Against Hate
The Out of Home Advertising Association of America is partnering with Blue Square Alliance Against Hate on a nationwide public service campaign.
Updated on Nov. 9, 2026 in Advertising
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The Out of Home Advertising Association of America announced a partnership with Blue Square Alliance Against Hate to launch a nationwide public service campaign against hate. The effort uses the slogan "Hate Has No Home Here" and a blue square symbol of solidarity.
Why it matters
The campaign places anti-hate messaging on out of home formats across the United States, relying on donated advertising inventory from OAAA member companies. It builds on a multi-year donation relationship between Drew Katz and Blue Square Alliance Against Hate.
The Out of Home Advertising Association of America serves more than 850 member companies that are being asked to donate available inventory. The extraction does not disclose how much inventory has been committed or how long the placements will run.
The players
Out of Home Advertising Association of America (OAAA)
A trade association founded in 1891 and headquartered in Washington, D.C., representing more than 850 out of home advertising member companies.
Blue Square Alliance Against Hate
An organization founded in 2019 by Robert Kraft that uses a blue square as a symbol of solidarity against hate.
Drew Katz
The CEO of Interstate Outdoor Advertising who spearheaded the initiative and has donated advertising inventory to Blue Square Alliance Against Hate for years.
Robert Kraft
The founder of Blue Square Alliance Against Hate, established in 2019.
The details
OAAA members are being asked to donate available out of home advertising inventory, including billboards, digital screens, and transit advertising, to display the campaign creative. Creative assets were developed for both traditional and digital formats, and Drew Katz, CEO of Interstate Outdoor Advertising, spearheaded the initiative.
Timeline
2019: Blue Square Alliance Against Hate was founded by Robert Kraft.
November 9, 2026: OAAA announced the nationwide PSA campaign partnership.
Industry Dynamics
The OAAA campaign extends the blue square symbol first promoted by Blue Square Alliance Against Hate, which was founded in 2019, into out of home advertising at a national scale. It shows the industry using donated media inventory for public service messaging, a practice that depends on existing member relationships such as Drew Katz's years of donations to the alliance.
Residents will encounter the campaign on billboards, digital screens, and transit advertising in the formats donated by OAAA members. Viewers can engage with the messaging through the "Hate Has No Home Here" slogan and the blue square symbol wherever these placements appear.
The takeaway
Out of home advertising companies can use donated inventory to carry public service messages at national scale. Readers who see the blue square or the "Hate Has No Home Here" slogan are seeing a coordinated industry effort.
Further reading
Explore more advertising industry coverage to see how out of home media is used for public service campaigns.
More information
Find campaign creative assets and participation details on the OAAA public service page.
Source note: This article includes information reported by The Manila times.
Live Poll
Should companies use their advertising space to publicly speak out against hate?
