Google Unveils Holiday Gift Guide From 100 Trends

The guide draws on more than one billion U.S. shopping-related searches spanning technology, home, style, beauty and toys.

Updated on Nov. 9, 2026 in Spending

Screen-print poster illustration of a wrapped gift box with a retro ribbon beside a vintage lamp and radio silhouette, in mustard, teal, and cream. — Google released a holiday gift guide built from 100 top U.S. shopping search trends, drawing on more than one billion searches across tech, home, style, beauty and toys. AI Illustration. Upload story photo >

Live Poll

Do you plan to buy a retro-style product this holiday season?

Google released a holiday gift guide built from 100 top search trends across technology, home, style, beauty, and toys. The list aggregates shopping-related searches using U.S. Google Trends data measured and validated from May through September 2025.

Why it matters

The guide shows which products are gaining consumer interest heading into the holiday season, helping shoppers spot trending items. Advertisers can use the same signals to forecast demand and plan campaigns.

Search interest for kitten heel sandals rose 295% and for lymphatic sculpting face brushes spiked 400%, based on Google Trends data. The guide aggregates more than one billion shopping searches, but the source does not show how many of these searches led to purchases.

The players

Google

Google is the technology company that operates the Google Trends tool and released the holiday gift guide.

The details

Google built the list with artificial intelligence and aggregated shopping-related search data, measured with the Google Trends Explore tool and internal proprietary tools. Nostalgia appears to be driving interest, with retro styles gaining popularity among consumers.

May through September 2025: Search data was measured and validated for the guide.
2026: Searches for Nike v5 RNR running shoes climbed 150%.
November 9, 2026: Google released the holiday gift guide on Monday.

Market Landscape

The guide uses the same Google Trends search data that retailers and advertisers rely on to track consumer demand. By converting search behavior into a shopping list, Google positions its search data as a direct signal for holiday spending decisions.

Shoppers can use the guide to identify trending gifts and compare what is popular before buying. Households planning holiday budgets may find the list useful for spotting items gaining interest across categories.

The takeaway

Tracking what people search for can reveal gift ideas before they become mainstream, so shoppers who compare trends early may find better options. Reviewing search-based guides alongside your own budget can help avoid impulse buys during the holiday rush.