CJ Olive Young Plans Seven U.S. Stores by 2027
South Korea's leading health and beauty retailer is expanding its physical presence in the United States, starting with Los Angeles.
Updated on Nov. 9, 2026 in Retail
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CJ Olive Young plans to operate seven stores in the United States by the first half of 2027, following an online shopping mall for U.S. consumers launched in May. The retailer currently has two stores in Los Angeles, and about 80 percent of products sold at the U.S. locations will be Korean brands.
Why it matters
The expansion is aimed at helping South Korean beauty and lifestyle brands establish a foothold in the U.S. market. It comes as overseas customers account for a growing share of the company's offline sales.
Overseas customers generated 33 percent of CJ Olive Young's offline sales, or 1 trillion won (US$735 million), in January-August. The company plans seven U.S. stores by the first half of 2027, but the source does not detail how these figures compare with prior periods.
The players
CJ Olive Young
CJ Olive Young is South Korea's leading health and beauty retailer, operating physical stores and online shopping malls.
The details
CJ Olive Young plans to open four more outlets in Los Angeles and one in San Diego by June 2027. The company also plans to regularly update its U.S. product lineup to reflect K-beauty trends, and its U.S.-dedicated online mall offers faster delivery at lower costs than its existing global online mall.
Timeline
May 2026: CJ Olive Young launched its U.S.-dedicated online shopping mall.
June 2027: Four additional Los Angeles stores and one San Diego store are planned to be open.
First half of 2027: Seven U.S. stores are planned to be operating.
Industry Landscape
CJ Olive Young's U.S. expansion extends the broader push by South Korean beauty brands into Western retail, moving from online sales toward physical stores. The company's U.S. stores are its only overseas physical locations to date, distinguishing this step from its other international efforts.
U.S. shoppers in Los Angeles and San Diego will gain access to a wider range of Korean health and beauty brands in physical stores. Online orders through the U.S. mall are expected to arrive faster and at lower cost than through the existing global site.
The takeaway
Shoppers interested in Korean beauty products may find the U.S. online mall a faster and cheaper option than the global site while physical stores are still rolling out. Watching where the company opens next can indicate how quickly Korean beauty brands are gaining ground in the U.S.
What happens next
CJ Olive Young plans to open four additional Los Angeles stores and one San Diego store by June 2027.
Further reading
Explore more on Retail coverage for the latest on store openings and consumer trends across the United States.
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