818 Tequila Launches Nothing Extra Campaign

The brand's new ad campaign, featuring Kendall Jenner, centers on its claim that its tequila contains only specified ingredients.

Updated on Nov. 9, 2026 in Cocktails

818 Tequila Launches Nothing Extra Campaign

818 Tequila launched a "Nothing Extra" marketing campaign featuring Kendall Jenner, developed with creative agency Nice + Frank and directed by Max Bartick. The brand also made third-party lab test results publicly available on its website.

Why it matters

The campaign highlights the brand's claim of a clean ingredient list in a crowded premium tequila market. Its U.S. sales growth outpaced the overall category, reflecting the brand's push for market share.

818 Tequila is made with 100% Agave Azul, water, and yeast, with no added sweeteners, artificial flavors, colorings, or additives. Its U.S. sales rose 77% year-over-year, according to NielsenIQ data, versus 6% growth for the overall U.S. premium tequila market.

The players

Kendall Jenner

Kendall Jenner is a model and media personality known for her work in fashion and her family's reality television franchise.

Sazerac

Sazerac is a large American spirits company that distributes a broad portfolio of brands across the United States.

The details

The campaign video uses cheeky visual misdirects before stating its main point about the tequila. The ads were filmed at the Flamingo Estate in Los Angeles, and the brand has a distribution partnership with Sazerac signed earlier this year.

Earlier this year: Sazerac distribution partnership signed with 818 Tequila.
November 9, 2026: 818 Tequila's "Nothing Extra" campaign launched.

Culture Shift

818 Tequila's 77% U.S. sales growth, measured against 6% growth for premium tequila overall, shows a brand outpacing a category where clean-ingredient messaging is becoming a point of competition. Its emphasis on third-party lab results reflects a broader push among spirits brands to back ingredient claims with verifiable evidence.

For consumers choosing a tequila, the brand's no-additives claim and published lab results offer a way to verify ingredients before buying. Shoppers comparing premium bottles can look for third-party testing information on brand websites.

The takeaway

When comparing tequila brands, checking whether a producer publishes third-party lab results can help confirm ingredient claims. Reviewing a bottle's label for added sweeteners or additives is a simple way to match a brand's marketing to what is actually in the bottle.