Americans Spend $6,052 Yearly on Pro Beauty
A Self Financial survey of nearly 1,080 U.S. adults measured annual spending on professional versus at-home beauty treatments.
Updated on Nov. 8, 2026 in Beauty
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Americans spend an average of $6,052 a year on professional beauty maintenance, according to a report from Self Financial. People who opt for at-home beauty treatments spend an average of $6,430 per year.
Why it matters
The gap between at-home and professional beauty spending is only $378 a year, showing how closely the two options cost consumers. The findings arrive as the global beauty industry shifts toward new products, including items built for GLP-1 drug users.
Self Financial surveyed nearly 1,080 U.S. adults, finding professional beauty maintenance averages $6,052 annually versus $6,430 for at-home treatments, a $378 gap. The report does not detail how the survey sample was drawn or which spending categories beyond hair coloring and injections were included.
The players
Self Financial
Self Financial is a personal finance company that published the survey measuring American beauty spending.
McKinsey & Company
McKinsey & Company is a global management consulting firm that projects industry growth in the beauty sector.
Statista
Statista is a German market and consumer data company cited for global beauty industry revenue projections.
The details
Professional beauty maintenance spending includes hair coloring and injections, while the survey measured annual spending on both professional and at-home options. The global beauty industry is projected to generate over $750 billion in revenue this year, with skincare accounting for 42 percent of the market.
Timeline
This year (2026): global beauty industry expected to generate over $750 billion in revenue.
Through 2030: McKinsey & Company projects the beauty industry will grow five percent annually.
Culture Shift
McKinsey & Company projects the beauty industry will grow five percent annually through 2030, a trajectory the new spending figures help illustrate for American consumers. The rise of GLP-1 drugs is adding a new consumer segment that brands are beginning to target with specialized products.
The $378 annual gap between at-home and professional beauty spending means choosing home treatments could save a modest amount each year. Readers weighing salon visits against home routines can use these averages as a baseline for their own budgets.
The takeaway
Comparing your own annual beauty budget to the $6,052 professional and $6,430 at-home averages can show where your spending falls relative to typical American households. Small shifts in routine may matter more than the headline totals suggest.
Further reading
Explore more trends in the Beauty section for context on how consumers are shifting their routines.
Source note: This article includes information reported by Al.
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