Citizen Releases Sorcerer Mickey Macy's Parade Watch
The limited-edition timepiece commemorates the 100th anniversary of the Macy's Thanksgiving Day Parade and is capped at 500 units worldwide.
Updated on Nov. 7, 2026 in Civic
Citizen has released a limited-edition Sorcerer Mickey 100th Anniversary Macy's Parade watch priced at $395. Only 500 units are being produced, sold exclusively through Citizen's US website and Macy's retail locations.
Why it matters
The release ties a Disney character and a major American holiday tradition to a watch collectible, offering buyers in the United States a narrow-run item marking the parade's centennial. Its small production run and exclusive sales channels limit general availability.
The watch is model AW1696-03W with a 40mm two-tone stainless steel case, sapphire crystal, and WR50 (5 Bar) water resistance, powered by the J810 Eco-Drive movement. Only 500 units are produced worldwide at $395 each, with the data available for the release date of November 7, 2026.
The players
Citizen
Citizen is a Japanese watchmaker known for its Eco-Drive light-powered timepieces and its collaborations with brands such as Marvel and Disney.
Macy's
Macy's is a major American department store chain that sponsors and operates the Thanksgiving Day Parade in New York City.
John and Shelley Loter
John and Shelley Loter are Disney artists who created the dial artwork for the Sorcerer Mickey watch.
The details
The dial features artwork developed with Disney artists John and Shelley Loter, showing Mickey Mouse in his Sorcerer's Apprentice costume floating over the New York City skyline. The design draws on Mickey's 1934 appearance as a Macy's parade balloon and ships with a standard leather strap and buckle clasp.
Timeline
1934: Mickey Mouse appears as a Macy's parade balloon, inspiring the dial design.
2026: The 100th anniversary of the Macy's Thanksgiving Day Parade and the 50th anniversary of Citizen's Eco-Drive system.
November 7, 2026: The Sorcerer Mickey watch is released and available for $395.
Culture Shift
The watch extends Mickey Mouse's 1934 appearance as a Macy's Thanksgiving Day Parade balloon into a collectible marking the parade's centennial. It reflects a continuing pattern of heritage brands and entertainment properties pairing limited-run products with long-standing American holiday traditions.
The watch is sold exclusively through Citizen's US website and Macy's retail locations at $395, with only 500 units produced worldwide. Buyers outside the United States or those who miss the limited release may find it unavailable.
The takeaway
Collectors interested in the piece should act quickly, since the 500-unit run is tied to a one-time centennial release. Those drawn to Disney or parade history can compare the dial's Sorcerer's Apprentice imagery with Mickey's 1934 balloon appearance.
Further reading
Explore more coverage in the Civic section of Wisevoter.
Source note: This article includes information reported by Gizmochina.
