Timex Launches Four New Atelier GMT24 and Marine Watches
Timex is offering four new variants of its Atelier GMT24 M1a and Marine M1a watches through its US store, starting at $950.
Updated on Nov. 6, 2026 in Men’s Clothing
Timex has introduced four new variants of its Atelier GMT24 M1a and Marine M1a watches, available through its US store. Prices start at $950, with each model offered in a stainless steel bracelet or a black NBR synthetic rubber strap configuration.
Why it matters
The release gives US buyers additional choices in the premium mid-range watch segment, with configurations that span different case sizes, water resistance ratings and movement types. The launch also offers a second-time-zone tracking option through the GMT24's contrasting red GMT hand.
Timex lists the GMT24 M1a at a 40 mm case with 100-meter water resistance and a 40-hour Landeron 24 GMT movement, while the Marine M1a has a 41 mm case rated to 200 meters and a 36-hour Catena SA100 movement. Pricing for the GMT24 M1a runs from $1,350 with a rubber strap to $1,450 with a bracelet.
The players
Timex
Timex is a US-based watch manufacturer known for affordable and mid-range timepieces, with a history dating to the nineteenth century.
The details
The four new variants include two configurations of the GMT24 M1a, which features a red-and-blue 24-hour scale around a polished black enamel dial and a skeletonised stainless steel case, and two configurations of the Marine M1a. The GMT24 M1a's red GMT hand tracks a second time zone, and each watch is available with either a stainless steel bracelet or a synthetic rubber strap.
Timeline
Timex introduced the four new variants on November 6, 2026.
Culture Shift
The release reflects continued consumer interest in dual-time-zone and dive-rated watches with Swiss-made movements, a segment that has grown among buyers seeking mechanical timepieces below luxury-brand prices. Timex's use of Swiss Landeron and Catena movements places these models within that trend.
US buyers can purchase the watches through Timex's US store, with the GMT24 M1a starting at $1,350 for the rubber-strap version. The choice between a bracelet and a rubber strap affects both the price and day-to-day wearing comfort.
The takeaway
Buyers comparing these models should weigh the strap material against the intended use, since the bracelet adds $100 to the GMT24 M1a price. Checking water resistance ratings against planned activities, such as swimming or diving, will also help narrow the choice.
Further reading
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Source note: This article includes information reported by Notebookcheck.
