Authentic Brands Names Somani Chief Technology Officer
Adnan Somani takes on an expanded role overseeing Authentic's AI strategy, with IT now under his leadership.
Updated on Nov. 7, 2026 in People
Authentic Brands Group has promoted Adnan Somani to chief technology officer. In his expanded role, Somani oversees the company's AI strategy, and its IT organization now joins his unified structure.
Why it matters
The move places AI and IT under one leadership team, which Authentic says is a strategic step in its continued investment in these areas as drivers of operational efficiency, innovation and long-term growth. The company's portfolio spans more than 50 brands, so consolidating its technology capabilities affects a large group of businesses.
The announcement covers a portfolio of more than 50 brands and a combined social media reach of nearly one billion followers. Authentic did not disclose financial figures or headcount changes tied to the reorganization.
The players
Authentic Brands Group
Authentic Brands Group is a global brand management company whose portfolio spans more than 50 consumer brands.
Adnan Somani
Adnan Somani is a technology executive who previously founded the AI-powered testing and optimization startup Aiva Labs and has held roles at Shopify and Coinbase.
Adam Kronengold
Adam Kronengold is Authentic Brands Group's Chief Digital Officer, to whom Somani will continue to report.
The details
Somani joined Authentic in 2024 and has helped build and scale its AI capabilities, including AuthenticOS, a proprietary AI operating system that combines brand archives and business intelligence with advanced AI models. Before joining Authentic, he founded AI-powered testing and optimization startup Aiva Labs, and his earlier experience spans Shopify, Coinbase and global consumer brands.
Timeline
2024: Somani joins Authentic and begins building its AI capabilities.
November 7, 2026: Somani is promoted to chief technology officer and the announcement is published.
Market Landscape
The consolidation extends the development of AuthenticOS, which combines brand archives and business intelligence with advanced AI models, by putting the team behind it under one technology chief. It positions Authentic to apply AI across a portfolio of more than 50 brands rather than treating IT and AI as separate functions.
For customers and shoppers of Authentic's more than 50 brands, the announcement does not by itself change prices, product availability or loyalty programs. Any effect on those would depend on how the consolidated AI and IT organization is later applied to the company's products and services.
The takeaway
Companies are increasingly placing AI and IT under a single leader, as Authentic has done with Somani's expanded role. Readers following corporate technology strategy can watch whether such consolidations translate into visible changes to the brands they use.
Further reading
For more on leadership moves like this across the American business sector, see the People section.
Source note: This article includes information reported by Sgbonline.
