U.S. Bank Names New Heads of Two Sales Groups

Lauren Massuci and Jose Quevedo will lead Financial Institutions Group Sales and Diversified Industries Sales, reporting to Peter Geronimo.

Updated on Nov. 6, 2026 in Financial Services

U.S. Bank Names New Heads of Two Sales Groups

U.S. Bank has named Lauren Massuci head of Financial Institutions Group Sales and Jose Quevedo head of Diversified Industries Sales. Both leaders will report to Peter Geronimo, executive vice president and head of PMI Sales Distribution.

Why it matters

The appointments align PMI Sales Distribution more closely with U.S. Bank's industry-focused approach within its Commercial Banking and Institutional Client Group structure. The move is intended to better connect larger business clients with the bank's payment capabilities.

Both Massuci and Quevedo bring more than 18 years of treasury management and payments sales experience. The announcement does not disclose financial targets tied to the new sales groups.

The players

U.S. Bank

A major U.S. commercial bank headquartered in Minneapolis that provides treasury management, payments and lending services to businesses and institutions.

Peter Geronimo

U.S. Bank executive vice president and head of PMI Sales Distribution, to whom both new sales leaders report.

The details

Massuci previously served as senior vice president and Treasury Management Sales leader within PNC's Financial Institutions Group and most recently led a Client Executive team covering technology, e-commerce and communications at Citi. Quevedo most recently served as PMI Sales division manager for the Midwest region and has experience across merchant services, liquidity and working capital solutions.

November 6, 2026: U.S. Bank announces the leadership appointments of Massuci and Quevedo.

Market Landscape

The appointments extend U.S. Bank's industry-aligned approach within its Institutional Client Group, which organizes coverage by client sector rather than product alone. Dedicated sales leaders for financial institutions and diversified industries reflect how large banks compete for corporate treasury and payments business.

Corporate clients of U.S. Bank may see changes in how their treasury and payments relationships are managed as the sales teams are reorganized. The announcement does not specify changes to pricing or service terms.

The takeaway

Business banking relationships are increasingly organized around industry expertise, so companies may benefit from asking their bank which sector-focused specialists cover their accounts. Reviewing treasury and payments needs periodically helps clients take advantage of these structural changes.