Loews Hotels to Launch Game On Program Nov. 9
The portfolio-wide program adds tabletop games, hosted tournaments, and themed food and drink at participating properties through the end of the year.
Updated on Nov. 6, 2026 in Casino
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Loews Hotels & Co. will roll out its Game On by Loews Hotels program across its portfolio on Nov. 9, 2026. Each property will build its own game-themed programming, including game libraries, hosted tournaments, and themed food and beverage offerings.
Why it matters
The launch reflects renewed interest in tabletop games among adults, who are the fastest-growing age segment of the global board games market. For U.S. travelers, it turns hotel stays into organized social activities rather than purely lodging visits.
The program launches Nov. 9, 2026, with the Loews Regency New York mahjong evening set for Nov. 18, 2026. The announcement does not disclose attendance targets, pricing for tournaments, or whether programming will continue after the holiday period.
The players
Loews Hotels & Co.
Loews Hotels & Co. is a U.S. hotel company operating a portfolio of hotels and resorts across North America.
The Haus of Mahj
The Haus of Mahj is a mahjong organization that partners with hospitality venues to host mahjong events.
The details
Participating Loews properties will offer game libraries, hosted tournaments, and themed food and drink tied to the program. Loews Miami Beach has placed giant chess and Connect Four on its Americana Lawn, while Loews Regency New York pairs an American mahjong evening with The Haus of Mahj and mahjong-inspired cocktails at The Regency Bar & Grill.
Timeline
Nov. 9, 2026: Game On by Loews Hotels rolls out across the portfolio.
Nov. 18, 2026: American mahjong evening takes place at Loews Regency New York Hotel.
December 2026: Loews Ventana Canyon serves a bison menu alongside tabletop games, and Loews Chicago hosts holiday trivia nights.
End of 2026: Holiday programming concludes.
Industry Dynamics
Hotels are increasingly using tabletop games to differentiate their programming as adults drive growth in the global board games market. Loews' portfolio-wide rollout extends that trend from game nights into the broader hotel experience.
Guests at participating Loews properties can join game libraries, hosted tournaments, and themed events during the program, which runs through the end of 2026. Access to specific tournaments and events will depend on each property's schedule and reservation requirements.
The takeaway
Travelers planning a Loews stay this holiday season can check each property's schedule to find game nights, tournaments, or themed events that fit their trip. Booking early for specific events may help secure a spot.
What happens next
The American mahjong evening at Loews Regency New York Hotel takes place Nov. 18, 2026, and holiday programming concludes at the end of 2026.
Further reading
Explore more casino news for context on how hospitality venues are building game-focused programming.
Source note: This article includes information reported by Luxury Daily.
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