Choice Hotels Raises 2026 RevPAR Outlook

The hotel company lifted its full-year U.S. revenue-per-available-room growth forecast after a third-quarter gain of 3.8%.

Updated on Nov. 2, 2026 in Hotels

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Choice Hotels raised its full-year U.S. revenue-per-available-room growth forecast to 1.5% to 2.5% after third-quarter RevPAR rose 3.8%. AI Illustration. Upload story photo >

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Choice Hotels reported U.S. RevPAR growth of 3.8% year over year in the third quarter of 2026 and raised its full-year outlook to a range of 1.5% to 2.5%. Gains were led by extended stay, midscale and upscale brands.

Why it matters

The revised outlook reflects steady demand for lodging across the United States, with business travel leading third-quarter growth and the 2026 World Cup contributing to results. Investors and travelers both watch RevPAR as a gauge of hotel pricing and occupancy trends.

The figures come from Choice Hotels' company-reported third-quarter results, with 3.8% U.S. RevPAR growth compared with the prior-year period. The filing does not break out how much of the full-year range depends on the World Cup effect.

The players

Choice Hotels

Choice Hotels is a global lodging company that franchises hotel brands across economy, midscale, upscale and extended-stay segments.

The details

Growth was driven primarily by higher occupancy, with rate growth also accelerating. Hotels within 10 miles of a major data center delivered more than 400 basis points higher RevPAR growth than the rest of the system, and about 30% of U.S. hotels sit near such facilities.

Timeline

  1. Q3 2026: Choice reported 3.8% U.S. RevPAR growth and development gains.

  2. Summer 2026: The World Cup tournament contributed to RevPAR growth.

  3. November 2, 2026: Choice raised its full-year 2026 RevPAR outlook.

Industry Context

Extended stay has delivered 13 consecutive quarters of double-digit rooms growth at Choice Hotels, and now accounts for more than 40% of its U.S. pipeline. That sustained build-out places the company's latest outlook within a longer shift toward longer-stay lodging.

Travelers booking U.S. hotel stays may see continued occupancy and rate pressure, particularly near major data center corridors. Booking earlier in high-demand periods can help protect against rate increases tied to this growth.

The takeaway

Hotel demand is being shaped by business travel, major events and development near data centers, so flexible booking windows can help travelers manage costs. Watching RevPAR trends offers an early signal of where lodging prices may head next.

Further reading

Explore more Hotels coverage for the broader U.S. lodging picture.

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Do you expect hotel prices to rise or fall in your area this year?