Claudia Sulewski Praises Billie Eilish at WWD Honors
The Cyklar founder spoke about her bond with sister-in-law Billie Eilish and shared plans for the brand.
Updated on Nov. 6, 2026 in Weddings
Claudia Sulewski discussed her close relationship with sister-in-law Billie Eilish at the 2026 WWD Honors. Sulewski, who founded the bodycare brand Cyklar in 2023, married Finneas O'Connell, Eilish's brother, on August 29, 2026.
Why it matters
The remarks highlight how family ties and celebrity collaborations are increasingly intertwined with beauty brand development in the United States. Sulewski's comments on Cyklar's expansion signal continued growth in the independent bodycare market.
Cyklar launched in 2023 with a unisex body cream, two years after Billie Eilish's fragrance line debuted in 2021. Sulewski said the brand plans a body treatment line in the new year, though no specific launch date was given.
The players
Claudia Sulewski
Sulewski is an actress and entrepreneur who founded the bodycare brand Cyklar and is married to Finneas O'Connell.
Billie Eilish
Eilish is a Grammy-winning singer-songwriter whose fragrance line debuted in 2021.
Finneas O'Connell
O'Connell is a Grammy-winning singer, songwriter, and producer who is Billie Eilish's brother and Sulewski's husband.
WWD Honors
WWD Honors is an annual awards event hosted by Women's Wear Daily that recognizes leaders in fashion and beauty.
The details
Sulewski spoke about Eilish at the 2026 WWD Honors on October 27. She also told Elle that she and Finneas O'Connell created a custom scent together for their wedding, and Thomas Christos Kikis styled her four custom Oscar de la Renta wedding looks.
Timeline
2021: Billie Eilish's fragrance line debuted.
2023: Claudia Sulewski launched Cyklar with a unisex body cream.
August 29, 2026: Sulewski married Finneas O'Connell.
October 27, 2026: Sulewski spoke about Eilish at WWD Honors.
New year 2027: Expected launch of new body treatment products from Cyklar.
Culture Shift
Sulewski's Cyklar follows a pattern of celebrity-adjacent beauty brands, a trend that accelerated after Billie Eilish's fragrance line debuted in 2021. The brand's growth reflects consumers' interest in personal, family-linked beauty products rather than purely celebrity endorsements.
Readers interested in Cyklar can watch for the planned new-year body treatment launch and expanded fragrance collection. The brand's current unisex body cream is the product available today, based on the 2023 launch.
The takeaway
Celebrity family ties can bring public attention to emerging beauty brands, but lasting success depends on product development. Readers shopping for bodycare can compare new launches on ingredients and fit rather than association alone.
What happens next
Cyklar has said it plans to release treatment skin care products for the body in the new year, with a fragrance collection expansion also planned.
Further reading
For more on celebrity wedding style and planning, explore Weddings coverage.
Source note: This article includes information reported by People.
