Lady Gaga Appoints Herself CEO of Haus Labs

The founder takes full commercial command of the beauty brand following the departure of co-founder Ben Jones.

Updated on Oct. 29, 2026 in Beauty

Bold vector editorial illustration of a minimalist cosmetic bottle on a marble surface, representing the leadership shift at Haus Labs. — Lady Gaga has taken the helm as CEO of Haus Labs, assuming direct operational control of the beauty brand seven years after its founding. AI Illustration. Upload story photo >

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Lady Gaga has assumed the role of CEO at Haus Labs, marking a shift in the leadership of the cosmetics company. This move follows the departure of co-founder and former CEO Ben Jones in October 2026.

Why it matters

The transition puts the brand founder in direct commercial stewardship of the business she established seven years ago. This leadership change comes after several years of growth and retail expansion for the company.

The brand currently offers 51 shades of its Triclone Skin Tech Foundation and five shades of its Bio-Blurring Loose Powders. These products are manufactured in Korea and were central to the brand's 2022 retail expansion.

The players

Lady Gaga

Lady Gaga is a global performer and the founder of the cosmetics brand Haus Labs.

Ben Jones

Ben Jones is the former co-founder and CEO who recently concluded his tenure with the cosmetics brand.

Nicole Sokol

Nicole Sokol currently serves as the Vice President of product development for Haus Labs.

The details

Lady Gaga will now lead the company's daily operations after seven years of brand history that began under the name Haus Laboratories. The brand underwent a significant rebrand and Sephora partnership in 2022 to reach a wider consumer base.

The company was originally established seven years ago in 2019.
The brand rebranded and launched in Sephora in June 2022.
Two skin-optimizing products were unveiled in September 2022.
Gaga fronted a major Sephora campaign in 2025.
Ben Jones officially departed the company in October 2026.

Culture Shift

This transition mirrors the industry trend of founders moving from creative figureheads to direct executive managers of their own beauty lines. It reflects a shift toward greater personal accountability within the competitive cosmetics sector.

For the average consumer, this leadership change is unlikely to alter existing product availability or retail pricing at Sephora locations. Shoppers can continue to purchase the brand's established complexion line as the company manages its internal transition.

The takeaway

Founders taking on executive roles often aim to align brand identity more closely with personal business goals. Consumers should expect the company to maintain its current product focus while operating under new centralized leadership.