Coty Extends Marc Jacobs Beauty License 40 Years

Coty Inc. has extended its Marc Jacobs Beauty license with WHP Global and G-III Apparel Group for 40 years, with terms not disclosed.

Updated on Nov. 4, 2026 in Beauty

Bold vector editorial illustration of two unlabeled glass fragrance bottles and a round compact on a cream surface, in coral, teal, and mustard. — Coty Inc. extended its Marc Jacobs Beauty license for 40 years with WHP Global and G-III Apparel Group, following LVMH's Sept. 1 sale of the brand. AI Illustration. Upload story photo >

Coty Inc. extended its Marc Jacobs Beauty license for 40 years with WHP Global and G-III Apparel Group. The extension follows LVMH's completed sale of Marc Jacobs to those two firms on Sept. 1.

Why it matters

The long-term extension gives the beauty line a stable licensing foundation after the brand changed hands. Coty's partnership with Marc Jacobs dates to 2003, and the arrangement now extends across fragrance and makeup categories.

The license runs 40 years, with each of WHP Global and G-III Apparel Group owning 50 percent of Marc Jacobs. Terms of the extension were not disclosed, and the financial details remain unknown.

The players

Coty Inc.

A global beauty company that holds the Marc Jacobs Beauty license and has partnered with the brand since 2003.

WHP Global

A brand management firm that co-owns Marc Jacobs and is party to the beauty license extension.

G-III Apparel Group

An apparel company that co-owns Marc Jacobs and acquired the brand's operating business.

LVMH Moët Hennessy Louis Vuitton

The French luxury conglomerate that sold Marc Jacobs to WHP and G-III.

The details

Coty has launched Daisy Marc Jacobs, Daisy Wild, and Perfect Marc Jacobs fragrances under the partnership. The Marc Jacobs Beauty makeup range officially launched in May and is sold in the U.S., U.K., Australia, and Canada through Sephora and online.

2003: Coty begins partnering with Marc Jacobs.
2013: Original Marc Jacobs makeup brand debuts with Kendo Brands.
2021: Original Marc Jacobs makeup brand is shuttered.
2023: Coty announces the Marc Jacobs makeup launch.
Sept. 1: LVMH completes the Marc Jacobs sale to WHP and G-III.

Industry Dynamics

The extension continues a pattern in which luxury fashion houses rely on beauty licensing partners, following Coty's fragrance partnership that began in 2003. Brand ownership changes like LVMH's sale show how fashion labels are being reorganized around licensing and management firms.

Shoppers in the U.S. can buy Marc Jacobs Beauty fragrances and makeup through Sephora and online, with the line continuing under the extended license. The arrangement means the current product range is expected to remain available across the listed markets.

The takeaway

Licensing deals like this one let fashion brands expand into beauty without owning manufacturing directly. For readers, the practical effect is that Marc Jacobs fragrances and makeup should stay available through the same retail channels.