CAA Signs Alex Cooper, Matt Kaplan, Unwell
Creative Artists Agency will represent the podcaster and his Unwell media company as it expands its original intellectual property.
Updated on Nov. 6, 2026 in Healthcare
Creative Artists Agency has signed Alex Cooper, Matt Kaplan, and Unwell for representation. The move follows Unwell's acceptance of a strategic investment from WTSL that values the company at $500 million.
Why it matters
The deal positions Unwell, a media and entertainment company focused on Gen Z women, to grow beyond its podcast roots with a major talent agency's support. It also signals continued investor interest in creator-driven media businesses.
Unwell's strategic investment from WTSL values the company at $500 million. The Unwell Network has launched seven new programs in 2026, though the stub does not specify revenue or the terms of the CAA agreement.
The players
Creative Artists Agency
Creative Artists Agency is a major Los Angeles-based talent and entertainment agency representing film, television, music, and digital media figures.
Alex Cooper
Alex Cooper is the host of the "Call Her Daddy" podcast, which she launched in 2018 and which became the foundation of her Unwell business.
Matt Kaplan
Matt Kaplan is a co-leader of Unwell who has helped expand the company's leadership team over the past year.
The details
CAA will work with Alex Cooper and Matt Kaplan to expand the business of Unwell and support the growth and development of its original intellectual property. Unwell's slate includes Hulu's "Call Her Alexc" documentary, a "Hannah Montana" anniversary special for Disney+, and the Netflix property "Let's Marry Harry."
Timeline
2018: Cooper's "Call Her Daddy" podcast launches, distributed through SiriusXM.
2023: Unwell is founded.
August: Unwell accepts the WTSL investment valuing it at $500 million.
November 6, 2026: CAA's signing of Cooper, Kaplan, and Unwell is announced.
Market Landscape
Unwell's growth from the "Call Her Daddy" podcast, launched in 2018 and distributed through SiriusXM, illustrates how audio-first creators are building multi-platform media companies. The CAA representation places the company alongside larger talent-driven entertainment businesses competing for original intellectual property.
For listeners and viewers, the deal may eventually shape which Unwell programs reach streaming platforms and satellite radio. The stub does not indicate any immediate change to pricing or access to existing podcast episodes.
The takeaway
Creator-led media companies are increasingly attracting talent representation and outside capital as they move beyond single shows. Watch how Unwell's new programs perform as it builds its original intellectual property slate.
Further reading
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