ISO Creator Firm Launches With Backing From Influence Media

Former UTA and FaZe Clan executives Mike Lee and Darren Yan have launched ISO, a management company for online creators.

Updated on Nov. 5, 2026 in Startups

Bold vector editorial illustration of identical cream microphone stands with ring lights arranged on a teal base, connected by oxblood cables, suggesting a structured creator-management operation. — ISO, a new management firm founded by former UTA and FaZe Clan executives Mike Lee and Darren Yan, launched with backing from Influence Media Partners to represent more than 90 online creators. AI Illustration. Upload story photo >

Mike Lee and Darren Yan have launched ISO, a creator management firm backed as an investor by Influence Media Partners. The company represents more than 90 clients, focused heavily on livestreamers, gamers, artists, VTubers, and lifestyle creators.

Why it matters

Creators are increasingly using their audiences to build businesses beyond content, and brands are eager to partner with them on campaigns and original work. ISO's launch reflects growing demand for professional support in that space.

ISO reports more than 90 clients across creator and brand relationships, including talent such as PlaqueBoyMax and Ironmouse and brands such as Electronic Arts and Discord. The firm's funding amount and financial performance have not been disclosed.

The players

Mike Lee

Mike Lee is CEO of ISO and previously served as head of gaming and livestreaming at UTA Creators, a major talent agency.

Darren Yan

Darren Yan is head of music at ISO and previously served as chief talent officer at FaZe Clan, a prominent esports and gaming organization.

Influence Media Partners

Influence Media Partners is a music and entertainment-focused investment company that backs ISO as an investor.

The details

ISO helps creators build original intellectual property, products, live events, and expansion into China and TikTok Shop. Its brand clients include Electronic Arts, Discord, Underdog, and Icenova, while its talent roster includes PlaqueBoyMax, Jasontheween, Ironmouse, Lacy, Vanillamace, Kyedae, and RDCWorld.

ISO's launch was reported by the Hollywood Reporter on November 5, 2026.

Market Landscape

ISO enters a crowded field of talent and management firms competing to represent online creators as their audiences become businesses in their own right. Its focus on livestreamers and gaming-adjacent talent places it within the same market that established agencies have been courting for several years.

Creators seeking help building merchandise, live events, or international expansion may find more professional options as firms like ISO enter the market. Brands looking to partner with creators will have another management channel to work through.

The takeaway

Creators with established audiences are increasingly building business operations around them, and management firms are expanding to meet that demand. Those evaluating creator partnerships may benefit from watching how firms like ISO structure their services over time.