Yesway Launches Red or Green Holiday Promotion
Participating Yesway and Allsup's stores run a holiday campaign with daily rewards and sweepstakes prizes from November 4, 2026 through January 5, 2027.
Updated on Nov. 5, 2026 in Contests
Yesway Inc. has launched a holiday promotion at participating Yesway and Allsup's stores running from November 4, 2026 through January 5, 2027. The campaign, named Red or Green...or Christmas?, includes new Hatch chile salsas and rewards for members.
Why it matters
The promotion is aimed at adding value and fun during the busy holiday season for customers who shop at convenience stores. It combines in-store discounts with member rewards and a sweepstakes with fuel-based prizes.
Rewards members receive a different free item on each of 12 consecutive days from December 13 through December 24, and Hatch chile salsas are priced at 49 cents each with a hot food purchase. Yesway has not disclosed how many members are expected to redeem offers during the campaign.
The players
Yesway Inc.
Yesway Inc. is a convenience store operator headquartered in Fort Worth, Texas, and listed on Nasdaq under the ticker YSWY, operating more than 420 stores across eight states.
The details
Customers can scan an in-store QR code to follow the campaign leaderboard at Allsups.com/RedOrGreen. Rewards members can also receive a free featured product every Thursday through the Allways Thursday offer, redeemed by entering their mobile number at checkout.
Timeline
November 4, 2026: Holiday promotions begin at participating Yesway and Allsup's stores.
December 13 through December 24, 2026: Rewards members receive 12 daily free items.
January 5, 2027: Holiday promotions and the Big Fill Sweepstakes end.
Early 2027: The Big Fill Sweepstakes Grand Prize winner is announced.
Season Trajectory
The campaign draws on the New Mexico red-versus-green chile tradition, which Yesway is extending into a national holiday retail promotion across its eight-state footprint. It follows a common pattern in convenience retail of pairing seasonal food items with loyalty rewards and sweepstakes during the holiday period.
Rewards members can plan to claim one free item on each of 12 consecutive days from December 13 through December 24, plus a free Allways Thursday product each week. Shoppers wanting the Hatch salsas can buy them for 49 cents each with a hot food purchase.
The takeaway
Members who plan ahead can capture the daily December rewards and weekly Thursday offers while the promotion runs. Checking the leaderboard may help track sweepstakes status through early 2027.
What happens next
The Big Fill Sweepstakes Grand Prize winner is scheduled to be announced in early 2027, after the promotion closes on January 5, 2027.
Further reading
Explore more Contests to see how retailers structure holiday sweepstakes and member rewards.
More information
Follow the Red or Green campaign leaderboard for updates on the holiday promotion.
Source note: This article includes information reported by Star Local.
